Vodafone is better placed than ever to be the UK's trusted technology partner, as UK CEO Ahmed Essam explains.
It was a wonderful opportunity to share our exciting Vodafone story at the Enders Analysis conference – ‘Media, Telecoms 2022 & Beyond’ – this week.
Rubbing shoulders with our major competitors and partners, I was able to outline our strategy as an agile, purpose-led converged challenger in the highly competitive UK mobile and broadband market.
While Virgin Media O2, BT’s Openreach and CityFibre compete to build out the UK’s full-fibre network infrastructure, we are in the enviable position of being able to offer the best products to our customers based on the best partnerships. We’re unencumbered by legacy networks and so can offer ‘best-of-breed’ technologies to our customers.
Through our partnerships with CityFibre and Openreach we feel confident we can achieve the largest full-fibre footprint in the UK in the not-too-distant future. And we’re open to similar partnerships with other network providers, too. It’s no accident that we’ve been the fastest-growing broadband provider in the UK over the last two years.
The right choice for consumers
But while we in the industry can talk until the cows come home about technology, network infrastructure, regulation and economics, our customers really just care about the quality and value-for-money of the services we offer them.
Customers crave simplicity, convenience, seamless connectivity, and great value for money
Which is why I was really proud to talk about our fantastic Vodafone Together product – mobile and broadband in one convenient great-value package. Not only do customers save on their broadband, they benefit from 30% off every SIM they take. This is good news during a period of rising living costs.
And this agility and flexibility we enjoy has also enabled us to offer new flexible products – such as EVO – to our customers, giving them complete control over how they pay for their device and air-time contracts.