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Ahmed Essam at Vodafone Reinvent 2021

Why we’re moving towards a fairer way to charge for roaming in Europe

Viewpoint | Ahmed Essam | 09 Aug 2021

Vodafone is adopting a new approach to roaming across its Europe Zone. It will remain an inclusive feature of some plans, but will no longer be included in every plan. Here Ahmed Essam, Vodafone’s CEO in the UK, explains the reasons behind the move.

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