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Press Release | 17 Feb 2017

Vodafone’s new TV ad shows its bigger and better network gives customers the power to keep their promises

Vodafone’s new TV ad shows its bigger and better network gives customers the power to keep their promises

The 40 second ad highlights the strength of Vodafone’s UK network whilst demonstrating that some calls are too important to drop.

In its latest TV ad campaign, set to air tonight during Coronation Street on ITV at 2045, Vodafone is celebrating being named the UK’s #1 network for voice and London’s #1 network by P3 Connect.  The 40 second ad highlights the strength of Vodafone’s UK network whilst demonstrating that some calls are too important to drop.

 

The ad centres around Amy’s 8th birthday present: tickets to see her favourite popstar, Nathan Sykes, in concert.  As Amy celebrates the rest of the family realise the tickets are yet to be purchased as they actually go on sale the next day.  From 6am the next day, her uncle (one of Vodafone’s star leads) stays connected to the automated ticket hotline while he is at home, commuting on the bus and at work – all with 5 bars of coverage and a call that never drops.  When his turn comes he’s asleep after a long day in the queue: luckily his girlfriend comes to the rescue and is able to order the tickets for Amy.

 

Bilge Ciftci, Head of Brand at Vodafone UK, said: “This ad brilliantly captures why we’ve been working hard every day to make our network even bigger and better.  We know how important is it for our customers to get connected and more importantly stay connected when and where they need it.  We’re so proud to have been awarded the UK’s #1 network for voice and London’s #1 network by P3 Connect we wanted to shout about it.”

 

The advert is available to watch now on YouTube and UK TV and was created and developed by Ogilvy & Mather London and features the tracks ‘I feel free’ by Cream and ‘Over and Over’ by Nathan Sykes.

 

-ends-

 

Notes to editors:

Creative credits as follows:

Agency

Ogilvy & Mather London

 

Executive creative director

Mick Mahoney

 

Creatives

James Manning & Richard Barrett

 

Managing Partner

Jon Tapper

 

Account Executive

Amy Dooley

 

Planning Director

Ed Hayne

 

Producer

Jody Allison

 

Production Company

Knucklehead

 

Director

Tony Barry

 

Director of photography

Patrick Duroux

 

Editor

Eve Ashwell at The Assembly Rooms

 

Producer

Sara Cummins

 

Post production

Grade – Paul Harrison at Freefolk

Online – Steve at GPS

Sound – Arron & Parv at Wave

 

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

 

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587