main_icn_Close
Loading...
Press Release | 17 Feb 2017

Vodafone’s new TV ad shows its bigger and better network gives customers the power to keep their promises

Vodafone’s new TV ad shows its bigger and better network gives customers the power to keep their promises

The 40 second ad highlights the strength of Vodafone’s UK network whilst demonstrating that some calls are too important to drop.

In its latest TV ad campaign, set to air tonight during Coronation Street on ITV at 2045, Vodafone is celebrating being named the UK’s #1 network for voice and London’s #1 network by P3 Connect.  The 40 second ad highlights the strength of Vodafone’s UK network whilst demonstrating that some calls are too important to drop.

 

The ad centres around Amy’s 8th birthday present: tickets to see her favourite popstar, Nathan Sykes, in concert.  As Amy celebrates the rest of the family realise the tickets are yet to be purchased as they actually go on sale the next day.  From 6am the next day, her uncle (one of Vodafone’s star leads) stays connected to the automated ticket hotline while he is at home, commuting on the bus and at work – all with 5 bars of coverage and a call that never drops.  When his turn comes he’s asleep after a long day in the queue: luckily his girlfriend comes to the rescue and is able to order the tickets for Amy.

 

Bilge Ciftci, Head of Brand at Vodafone UK, said: “This ad brilliantly captures why we’ve been working hard every day to make our network even bigger and better.  We know how important is it for our customers to get connected and more importantly stay connected when and where they need it.  We’re so proud to have been awarded the UK’s #1 network for voice and London’s #1 network by P3 Connect we wanted to shout about it.”

 

The advert is available to watch now on YouTube and UK TV and was created and developed by Ogilvy & Mather London and features the tracks ‘I feel free’ by Cream and ‘Over and Over’ by Nathan Sykes.

 

-ends-

 

Notes to editors:

Creative credits as follows:

Agency

Ogilvy & Mather London

 

Executive creative director

Mick Mahoney

 

Creatives

James Manning & Richard Barrett

 

Managing Partner

Jon Tapper

 

Account Executive

Amy Dooley

 

Planning Director

Ed Hayne

 

Producer

Jody Allison

 

Production Company

Knucklehead

 

Director

Tony Barry

 

Director of photography

Patrick Duroux

 

Editor

Eve Ashwell at The Assembly Rooms

 

Producer

Sara Cummins

 

Post production

Grade – Paul Harrison at Freefolk

Online – Steve at GPS

Sound – Arron & Parv at Wave

 

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of October 2020, we have 5G in 57 locations in the UK and 193 across Germany, Spain, Italy and Ireland.

In September 2020, leading mobile benchmarking company, umlaut, named Vodafone as London’s best network for 5G. Our 4G network coverage currently reaches over 99% of the UK population. And in October 2020, Vodafone was named Network Provider of the Year by readers of leading technology advice website, Trusted Reviews.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587