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Press Release | 02 Nov 2016

VODAFONE’S NETWORK GIVES CUSTOMERS THE POWER TO BE TOGETHER…WHEREVER THEY FIND THEMSELVES THIS CHRISTMAS

Vodafone UK’s Christmas 2016 advert has arrived and is available to watch across YouTube, Twitter and TV.

 

It’s a snowy Christmas Eve and the three Vodafone guys are meeting with friends, family and loved ones to celebrate – a tradition they’ve held for many years where they all come together at a picturesque cosy village pub to catch-up over a few festive mince pies.  There’s lots for them to celebrate, the last time the three were together was when they unveiled the end of home broadband line rental charges and there’s introduction of a new character, a girlfriend!

 

Sadly, one is stranded halfway across the country on a broken down coach.  Not letting the distance stop their fun, they use video calling across Vodafone’s even bigger and better network to bring them together and enjoy an enthusiastic game of charades whilst located in different postcodes.  In a heart-warming scene, friends, family and even some of the locals at the pub come together to re-enact the charades and there’s even a magical moment with a dog called Dodger that really brings the game to life.

 

The advert, which premiered during The Price of Britain Awards last night on ITV1 can also be viewed on the Vodafone UK YouTube channel, here: https://www.youtube.com/watch?v=55VWRqdhDPE].  In addition, Vodafone will be using ‘First View’ on Twitter to launch the new advert and campaign for 24 hours across Twitter.

 

Bilge Ciftci, Head of Brand at Vodafone UK said; “Our Christmas advert demonstrates the importance of our network in bringing people closer to their loved ones at Christmas, whilst perfectly capturing the nation’s mood at this magical time of year.”

 

The advert was created and developed by Grey London and features the track I Feel Free by Cream.  The pub featured in the advert is The George and Dragon in Long Hanborough near Oxford and the snow setting was created by Snow Business who also supply the sets for Game of Thrones.

 

 

– ends –

Notes to editors:

Vodafone Christmas TVC credits:

Agency

Grey London

 

Executive creative director

Nick Rowland

 

Creatives

Mark McCall

Richard Dorey

Jonathan Rands

Alex Tizard

 

Managing Partner

Eleni Sarla

Nathan Gainford

 

Group Business Director

Clare Jones

 

Business Director

Sophie Fredheim

 

Account Director

Louise Rutherford

 

Account Executive

Frank Amponsah-antwi

Alice Barnes

 

Planning Director

Amy Gilmore

 

Senior Planner

Sarah Oberman

 

Producer

Marcus Eley

 

Assistant Producer

Fritha Dickie

 

Production Company

Another Film Company

 

Director/Director of photography

Steve Reeves

 

Editor

Scott Crane

 

Producer

Tim Marshal

 

Post production

GPS

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

 

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587