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Press Release | 02 Dec 2020

Vodafone unveils Neo, the game changing smart watch, designed for kids and featuring iconic characters from Disney, Pixar, Marvel, and Star Wars

  • Neo, the smart kids’ watch: delivers cutting-edge connectivity, design and performance.
  • Packed full of Vodafone technology providing parental control and peace of mind, along with a Disney experience to empower and entertain children.
  • Neo features some of the most popular Disney characters of all time from the worlds of Disney, Pixar, Marvel and Star Wars™, including Minnie Mouse, Elsa, Buzz Lightyear, Darth Vader, the Child, and the Armoured Avenger [1] – who come to life at the touch of a button.
  • Designed by Vodafone in collaboration with globally renowned design studio fuseproject, led by Yves Béhar, and featuring a software experience from world class designers at Vodafone and Disney.
  • Neo is the latest member of the Designed and Connected by Vodafone range, powered by the Vodafone Smart App to create a connected ecosystem enabling multiple use cases and cross-device intelligence.
  • Pre-register your interest at v.vodafone.com, available in early 2021.

LONDON, 14.00 GMT, Wednesday 2 December 2020: Vodafone and Disney are set to re-invent the kids smart watch category with the launch of ‘Neo’, the smart kids’ watch. Pre-register your interest at v.vodafone.com, available in early 2021.

Vodafone and Disney have combined their respective capabilities in technology and entertainment to produce a device combining function, style and fun. The result is Neo, the smart kids’ watch that will ensure parents and guardians stay connected with their children, engaging them through calls, chats, familiar characters and emojis, while giving kids a sense of independence as they take their first step into the digital world.

Neo is full of Vodafone technology features to empower children to discover, play and grow. A built-in forward-facing camera lets kids capture their daily adventures, while the activity tracker logs activity and sets a goal to encourage them to get on their feet. Most importantly, parents can stay connected with their children even when apart with calls, chat and video messages[2].

The Vodafone Smart App enables parents and guardians to be in full control of a child’s digital experience with Neo, giving them approval of a circle of trusted contacts, managing screen time through ‘Quiet Mode’ and viewing the device’s location. The calendar and weather features encourage children to interact with the world around them, and parents can even set events and reminders.

Neo is the perfect first step for parents and children to stay connected in a fun and safe environment without access to the internet or social media.

Through Disney characters and content, kids can personalise their Neo experience by choosing their own ‘sidekick’ from a selection of familiar characters, including Minnie Mouse, Elsa, Buzz Lightyear, Darth Vader, the Armoured Avenger, and the Child from the recently launched and highly successful Disney+ series, The MandalorianTM. Kids can switch to another character whenever they like, with a full theme takeover to match each character. The watch will automatically update over time with additional characters and experiences at no charge.

The project to develop Neo is part of a creative collaboration between Vodafone and Disney, alongside world-renowned designer Yves Béhar and his team at fuseproject, who augment the existing talents of the Vodafone smart tech product design team with their own unique capabilities.

Neo integrates hardware designed by the Vodafone smart tech team and a software experience from world class designers at Vodafone and Disney, marrying a customer-focused approach with the power of interactive design. Powered by best-in-class mobile connectivity and some of the most popular Disney characters, the product will deliver a truly unbeatable smart watch experience for kids.

Neo is the latest product to join the Designed and Connected by Vodafone range, products built on Vodafone’s IoT platform centrally and then deployed across multiple markets. Powered by the Vodafone Smart App, this creates a connected ecosystem enabling multiple use cases and cross device intelligence to create a clear and seamless customer experience that can adapt to customer needs.

Lutfu Kitapci, Managing Director, Vodafone Smart Tech comments: “As a flagship product, Neo underlines Vodafone’s investment in the smart tech category. It demonstrates how we are building a platform that has the potential to drive significant value for the business, while also differentiating ourselves in this growing industry. Combining Vodafone’s leading design and technology capabilities, together with the world’s best-loved characters from Disney, has created an incredible product that both parents and kids will love.

“By building products with clear use cases, all controlled in one Vodafone smart app, and distributing across multiple markets, we are able to develop consistent feature capabilities deployed across devices. Our commitment to connect our customers to the most important things in their lives runs through everything we do, and what could be more important than staying in touch with our children?”

John Love, VP, Interactive Experiences at Disney Parks, Experiences and Products comments: “We are thrilled to reimagine the possibilities for kids smartwatch experiences through this exciting collaboration in a rapidly growing category. By bringing cutting edge interactive design and technology together with beloved characters from Disney, Pixar, Marvel and Star Wars, we have created a truly innovative experience for children.”

Yves Béhar, founder and Principal designer at fuseproject comments: “Designing Neo is about balancing the needs of both kids and their parents for safety, ease of use, and wearability. We’ve created a product that is inclusive and accessible for both children and their parents, uncompromising on user experience and coupled with a signature industrial design ID that is inviting.”

Please contact your local team for pricing and retail distribution details.

Notes to Editors

Please note – all communication between approved contacts only. Approved contacts may also be able to set controls over the device (depending on permission level). IP67 withstands immersion in fresh water to a depth of one metre for up to 30 minutes. One-day battery estimate is based on normal usage. Smart SIM works in over 100 countries. App controlled features and accuracy of location subject to Vodafone network coverage and GPS signal. Connectivity subscription required and Terms apply.

  1. Intellectual Property Notice: © Disney. © Disney/Pixar. © & ™ Lucasfilm Ltd. © 2020 MARVEL
  2. Video messaging will be an added feature post launch

About fuseproject

fuseproject is an award-winning industrial design and branding firm based in San Francisco. The firm was founded in 1999 by Yves Behar with a fundamental drive to enhance the way people experience and engage with a product. fuseproject works globally and across a wide array of industries that include technology, furniture, fashion, environmental design and consumer goods.

Our approach to brand building is a long-term and strategic process. As a fully multidisciplinary firm, fuseproject’s capabilities extend beyond the physical to incorporate strategy, graphics, naming, UI and environmental design into our clients’ work. Conceptual narratives and messages are communicated through a product’s design, making the output inherently accessible and one that resonates with the user. Our team is a passionate group of creatives who are dedicated to executing designs that are as beautiful as they are functional, with a depth of understanding of our clients’ needs that inform the process from the initial concept to the delivery of the final product and experience.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of June 2021, we have 5G in 364 locations across Europe – 124 in the UK and 240 across Germany, Spain, Italy and Ireland. Our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 24 UK towns and cities, rising to 34 over the coming months, through partnerships with CityFibre and Openreach. By spring 2022, our target is to make full fibre services available to more than eight million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587