Press Release | 19 May 2016



Vodafone offering 90% discount on Google Play Store apps and games for six months

Vodafone UK customers with Android devices can now more easily pay for content in the Google Play Store, such as apps, games, music, films, TV shows and e-books, by charging it directly to their monthly phone bill or using their prepaid credit.

From today, customers using Vodafone’s Charge to Bill service will also receive discounts of 90% on a number popular apps and games, with the offer running until October 2016. Google Play with Vodafone Charge to Bill is available to customers with Android devices OS version 2.2 and above. Customers wishing to take advantage of this offer need to go to the ‘Redeem’ menu in Google Play Store and enter the code ‘VodafoneApps’ on their Android device.

Vodafone Charge to Bill is a secure way for customers to pay for digital content without the need to navigate lengthy registration processes or having to disclose credit card details and PINs. Once registered on Google Play, customers can make really quick purchases up to the value of £30 and select the Vodafone Charge to Bill option at checkout. If a customer has already purchased content using their credit card, they can easily make the next purchase via Vodafone Charge to Bill, and for peace of mind, they will receive a text receipt after every purchase.

David James, Head of Commercial Marketing, Vodafone UK, said: “Vodafone Charge to Bill is an easy, fast and reliable way for customers to pay for digital content and services from their mobile phone.

“We are delighted that our Charge to Bill service now includes Google Play Store, which joins a range of leading content providers such as Spotify Premium, Sky Sports Mobile TV, Sony Playstation and Facebook as well as Vodafone’s own breaking news and sport alert services. Charge to Bill is a key part of our entertainment strategy, connecting leading content partners with Vodafone customers.”

About Google Play
Google Play gives you one place to find, enjoy and share your favorite entertainment, from apps to movies, music, books and more, on the web or any device. The Play store has more than 1 million apps (free and priced) and 1 billion active users in 190+ countries around the world.


About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:


Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587