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Press Release | 05 May 2014

VODAFONE UK INTRODUCES ITS FIXED PRICE PROMISE

VODAFONE UK INTRODUCES ITS FIXED PRICE PROMISE

VODAFONE COMMITS TO FIXED PRICE LINE RENTAL FOR ALL CUSTOMERS FOR THEIR CONTRACT TERM

Vodafone UK is introducing a fixed price promise today which confirms that customers will not have to pay any increases in their monthly line rental for their contract term. The promise applies to all Vodafone Pay monthly customers, not just those signing up after 23 Jan 2014 and ensures the monthly mobile or tablet line rental cost will remain the same for the contract term – whether that be over 12 or 24 months.

Cindy Rose, Consumer Director at Vodafone said, “We asked our customers what they thought was fair when it came to charging, and the clear majority told us that it was unacceptable to increase monthly prices during the contract term*. So from now on, when you sign up with us, a deal’s a deal, and we promise the monthly price you pay will stay the same for the period of your contract term, provided you stick within your allowance.”

In line with Ofcom guidance we may still change prices outside of the monthly line rental agreement. These would include calls to premium rate numbers, non-geographic numbers and calls, texts and data use outside of allowances as set out in a customer’s line rental agreement. However, we’ll continue to let customers know of any changes that might affect them in advance to make sure customers don’t suffer from any nasty surprises.

*Based on research carried out on 11-12 April 2014 which polled 1,000 consumers.

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

 

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587