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Press Release | 05 May 2014

VODAFONE UK INTRODUCES ITS FIXED PRICE PROMISE

VODAFONE UK INTRODUCES ITS FIXED PRICE PROMISE

VODAFONE COMMITS TO FIXED PRICE LINE RENTAL FOR ALL CUSTOMERS FOR THEIR CONTRACT TERM

Vodafone UK is introducing a fixed price promise today which confirms that customers will not have to pay any increases in their monthly line rental for their contract term. The promise applies to all Vodafone Pay monthly customers, not just those signing up after 23 Jan 2014 and ensures the monthly mobile or tablet line rental cost will remain the same for the contract term – whether that be over 12 or 24 months.

Cindy Rose, Consumer Director at Vodafone said, “We asked our customers what they thought was fair when it came to charging, and the clear majority told us that it was unacceptable to increase monthly prices during the contract term*. So from now on, when you sign up with us, a deal’s a deal, and we promise the monthly price you pay will stay the same for the period of your contract term, provided you stick within your allowance.”

In line with Ofcom guidance we may still change prices outside of the monthly line rental agreement. These would include calls to premium rate numbers, non-geographic numbers and calls, texts and data use outside of allowances as set out in a customer’s line rental agreement. However, we’ll continue to let customers know of any changes that might affect them in advance to make sure customers don’t suffer from any nasty surprises.

*Based on research carried out on 11-12 April 2014 which polled 1,000 consumers.

About Vodafone UK

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of September 2020, we have 5G in 54 locations in the UK and 193 across Germany, Spain, Italy and Ireland.

In September 2020, leading mobile benchmarking company, umlaut, named Vodafone as London’s best network for 5G. Our 4G network coverage currently reaches over 99% of the UK population. And in October 2020, Vodafone was named Network Provider of the Year by readers of leading technology advice website, Trusted Reviews.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587