Press Release | 13 Dec 2016



Vodafone UK is leading the way to change the mobile industry’s ‘use it or lose it’ approach to Pay as you go customers.  From today, Vodafone’s Pay as you go customers using its Data Rollover on Big Value Bundles can carry over their unused data from one month to the next1. This means they can use every last byte they’ve purchased – giving them even better value for money2.


Data Rollover is Vodafone’s latest initiative to ensure its Pay as you go customers enjoy the most competitive and cost-effective bundles available.  Earlier this year, it introduced inclusive roaming on select Pay as you go bundles3, as well as mid-month upgrades, giving customers the flexibility to renew allowances at any time. Coupled with increased data extras, of up to 2GB for £10, Pay as you go customers really can make the most of Vodafone’s network like never before.


To enjoy Data Rollover, customers simply need to top up to renew their Vodafone Big Value Bundle within the 30 day period and any unused data will roll over into the next 30 days, adding to their new allowance. Vodafone’s Big Value Bundles provide the flexibility of Pay as you go as well as plenty of generous 4G data options ranging from 500MB to 12GB3. So whether streaming video clips or sharing snaps online, there’s a bundle to suit everyone.


Glafkos Persianis, Vodafone UK Commercial Director said: “We are delighted to be offering yet another industry first to our customers by introducing Data Rollover. Through listening to our customers, we’re determined to simplify our products and offer even better value for money, so that they can enjoy the UK’s winning network wherever they are.”




 Notes to editors:

1Available when you top up to renew your Big Value Bundle within the 30 day period. Unused data will then rollover into the next 30 day period (Max 1 month carry over). Rollover data will expire at the end of your renewed Big Value Bundle 30-day period. Terms & exclusions apply.

2As found by P3 Connect benchmarking (November 2016) in an evaluation of the performance and service quality of the UK’s mobile networks. Full report and results can be found here.


3Inclusive roaming is currently available on the £30 Big Value Bundle. More information on Big Value Bundles and terms can be found here:


About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

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