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Press Release | 11 Sep 2013

VODAFONE UK APPOINTS NEW CONSUMER DIRECTOR

Vodafone UK has announced that Cindy Rose has been appointed Consumer Director, Vodafone UK, and joins the business in the coming weeks. In this role, Rose will assume responsibility for Vodafone’s UK Consumer business reporting to Guy Laurence, Vodafone UK Chief Executive.

During her four years as Virgin Media’s Executive Director, Digital Entertainment, Rose was responsible for the launch and deployment of Virgin Media’s award winning next generation TV service, powered by TiVo, the US-based technology company. She also launched Virgin TV Anywhere, a multiscreen entertainment service which extends the TiVo experience to PCs, tablets and smartphones both in the home and on the go.

Rose had previously spent 14 years in a variety of senior roles across The Walt Disney Company. A political science graduate from Columbia University, she holds a doctorate from New York School of Law, and has practised both as a solicitor in the UK and as an attorney in her native United States.

Vodafone UK Chief Executive Guy Laurence said: “I am delighted Cindy is joining us. This is an exciting time for Vodafone, and Cindy will add great value as a member of the UK senior management team given her breadth and depth of experience.

Cindy Rose said: “I’m very excited to be joining Vodafone at this time. The mobile industry is at an interesting crossroads, and I believe my experience in both the cable and content sectors will be increasingly relevant as the customer experience begins to converge.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of October 2020, we have 5G in 57 locations in the UK and 193 across Germany, Spain, Italy and Ireland.

In September 2020, leading mobile benchmarking company, umlaut, named Vodafone as London’s best network for 5G. Our 4G network coverage currently reaches over 99% of the UK population. And in October 2020, Vodafone was named Network Provider of the Year by readers of leading technology advice website, Trusted Reviews.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587