Press Release | 11 Sep 2013


Vodafone UK has announced that Cindy Rose has been appointed Consumer Director, Vodafone UK, and joins the business in the coming weeks. In this role, Rose will assume responsibility for Vodafone’s UK Consumer business reporting to Guy Laurence, Vodafone UK Chief Executive.

During her four years as Virgin Media’s Executive Director, Digital Entertainment, Rose was responsible for the launch and deployment of Virgin Media’s award winning next generation TV service, powered by TiVo, the US-based technology company. She also launched Virgin TV Anywhere, a multiscreen entertainment service which extends the TiVo experience to PCs, tablets and smartphones both in the home and on the go.

Rose had previously spent 14 years in a variety of senior roles across The Walt Disney Company. A political science graduate from Columbia University, she holds a doctorate from New York School of Law, and has practised both as a solicitor in the UK and as an attorney in her native United States.

Vodafone UK Chief Executive Guy Laurence said: “I am delighted Cindy is joining us. This is an exciting time for Vodafone, and Cindy will add great value as a member of the UK senior management team given her breadth and depth of experience.

Cindy Rose said: “I’m very excited to be joining Vodafone at this time. The mobile industry is at an interesting crossroads, and I believe my experience in both the cable and content sectors will be increasingly relevant as the customer experience begins to converge.

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:


Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587