Press Release | 17 Mar 2015


  • 88% of the people who took part improved their digital skills, with their motivations for using the internet also changing dramatically.
  • 78% of participants felt more encouraged to get online using a tablet or smartphone, which they found to be more intuitive and easier to use than a laptop or desktop.
  • 65% of participants reported improvements to confidence and self-esteem.
  • The project helped people to overcome loneliness and isolation, with 67% reporting better quality and more communication with friends and family.
  • Results of the project were launched at an event hosted by Vodafone and Tinder Foundation at the House of LordsIn July 2014, Vodafone UK commissioned Tinder Foundation, a not-for-profit social enterprise which has helped more than a million people in the UK improve their lives through digital inclusion, to deliver a six-month study into the benefits of mobile data and devices for digitally excluded people. The Tinder Foundation deployed the project to a selection if its UK online centres network to test how mobile connectivity could improve the lives of people lacking basic digital skills, and who met at least one criterion of social exclusion. The project not only led to a rapid increase in participants’ online skills, but also had a significant impact on their personal health and wellbeing, enabling many to better manage their physical and mental health.

Vodafone and Tinder Foundation launched a report today “Mobile: helping to close the digital divide?”, which details the findings of this project. Tinder Foundation selected seventeen of its centres to take part in the project targeting people from severely excluded and hard-to-reach demographics. Over sixty participants were loaned devices – tablets, smartphones, or wi-fi hotspots – by Vodafone to improve their online skills. Each UK online centre delivered a range of learning programmes, as well as in-depth, one-to-one support to 80% of participants.

Whilst the results of the project include strong examples of how mobile can be used for more effective digital inclusion, it also highlights further work Tinder Foundation and Vodafone can do together at a national level. The report identifies the cost of broadband being a significant barrier for many people getting online, with 70% of participants agreeing that mobile has greater flexibility and cost advantages.

Helen Lamprell, Corporate & External Affairs Director, Vodafone UK said: “Our aim of working with Tinder Foundation, as part of our commitment to the government’s digital inclusion charter, is simple: we want to put the power of the internet into the hands of everyone through mobile technology. We are delighted to have worked with Tinder Foundation and their local partners around the UK to have started the process of empowering a digitally-skilled nation.”

Helen Milner, CEO of Tinder Foundation said: “The findings of the report are just the beginning; we’re keen to explore these barriers further to ensure everyone – and anyone – can experience the benefits of being online. Tinder foundation looks forward to working with Vodafone to further support the brilliant work our UK online centres do to continue breaking down the barriers of digital exclusion.”



About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:


Vodafone UK Media Relations

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