Press Release | 17 Oct 2019

How do big companies encourage women to take up senior leadership roles?

How do big companies encourage women to take up senior leadership roles?


Helen Lamprell, General Counsel and Director of External Affairs, Vodafone UK, discussed Vodafone’s new report – Driving Gender Diversity at the Top: 2019 & Beyond – on the BBC’s Worklife programme this morning.

The report looks at FTSE 350 companies that have strong records encouraging women in to leadership roles and identifies how they did it.

Interviewed by Worklife anchors Sally Bundock and Karin Giannone, Helen spoke about the importance of active sponsorship and mentorship within firms to foster a culture of progression and ambition.

Helen also talked about what she described as “the more surprising factor of a high level of board visibility” to support broader steps toward diversity.

“It’s not just about seeing high-profile women,” she said, “it’s about seeing the board in general – busting the super-human-boss myth. If people can see the boss as a human being, they’re more likely to aspire to that position themselves.”

The old adage that “if you can’t see it, you can’t be it” is especially true for women, she believes.

For more information on the report, please click here.


About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:


Vodafone UK Media Relations

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