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Press Release | 29 Nov 2018

Vodafone rewards customers with new ‘VeryMe’ loyalty programme

Vodafone rewards customers with new ‘VeryMe’ loyalty programme
  • Free treats, give-aways and money off vouchers from Britain’s best loved brands
  • Weekly cinema deal offering two ODEON tickets for £7. Tickets can be used any day of the week[i]
  • Artificial intelligence app offers personalised rewards to Vodafone customers across the UK

Vodafone is launching VeryMe Rewards for its mobile customers[ii]. It will use machine learning to tailor and personalise deals to meet individual tastes, with daily rewards including free treats, money off big name brands and one of the UK’s best offers for cinema tickets.

Current offers include two ODEON cinema tickets for just £7, which customers can use any day of the week, as well free Costa coffee and treats from Millie’s Cookies, Hotel Chocolat and Tesco. Other give-aways include 15% off Interflora and a three-month trial of The Mindfulness App. As an introductory launch offer, we will also give pay monthly customers an extra 2GB data when they sign up for VeryMe Rewards.

Customers simply need to download the My Vodafone App, click to join VeryMe Rewards and claim instant rewards. Over time the app will learn what customers like so that they don’t miss out on deals from their favourite brands. The My Vodafone App also allows customers to see their bill and how much data they have used.

Vodafone UK Chief Executive Nick Jeffery, said: “VeryMe Rewards is designed as a personalised thank you to our customers for their loyalty. The Vodafone App is quick and easy to use and rewards customers with daily treats and offers that have been individually tailored to them.”

To mark the beginning of the festive season, VeryMe Rewards will launch a selection of Christmas give aways throughout December.

The My Vodafone App can be downloaded from the App Store and Google Play Store.

 

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Notes to editors:

 

[i] ODEON reward includes two 2D standard adult tickets for £7, which can be used any day of the week. Discounts may vary during certain Odeon promotional periods.

[ii] VeryMe is available on consumer Pay Monthly, Pay as you go and certain small business plans.

 

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

 

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587