Press Release | 15 Jul 2016



Vodafone UK has opened it’s ‘doors’ with a new and improved look in Birmingham’s Selfridges – cementing Vodafone’s commitment to the providing services on the high street. The store forms part of Vodafone’s £100 million nationwide investment in its retail estate, which has included opening 150 new shops and creating 1,400 jobs during the past two years.


The new store is designed to bring customers closer than ever to the best in mobile, by displaying the latest and best-selling devices, so customers can try before they buy. The in-store team of nine will be on hand to help customers set up their phones or tablets on the spot, as well as transferring over all their contacts and photos thanks to the Vodafone Red Box, so they can leave the department store sorted and ready to go.


Whether a consumer or a small business, Vodafone has a range of services available, from  innovative Vodafone Red Value Bundles – giving unlimited calls, texts, generous amounts data and inclusive roaming across 40 destinations – to the latest ‘must-have’ handsets and tablets. The in store team are there to help – even if it’s simply to ask their advice on how to get the most from a phone or tablet.
Jane Stanley, Store Manager of Vodafone Selfridges Birmingham said: “We’re delighted to be opening our new store in one of the most iconic department stores in Britain. It’s been a significant investment and clearly demonstrates our commitment to serving our customers in Birmingham. We’ve got some great offers so pop in, see what we’ve got or simply ask our advice.  We’re here to help.”


The refit of the new Vodafone store in Selfridges Birmingham forms part of Vodafone’s plans to invest £1 billion in the networks and services relied upon by its 19 million UK customers.



About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:


Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587