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Press Release | 16 Jun 2016

VODAFONE CUSTOMERS HAVE A DATA TO REMEMBER AT CAPITAL’S SUMMERTIME BALL

VODAFONE CUSTOMERS HAVE A DATA TO REMEMBER AT CAPITAL’S SUMMERTIME BALL

Ariana Grande’s performance topped the bill at Capital’s Summertime Ball with Vodafone for the amount of social media traffic and voice calls generated by fans on the Vodafone UK network.

Ariana Grande’s performance topped the bill at Capital’s Summertime Ball with Vodafone for the amount of social media traffic and voice calls generated by fans on the Vodafone UK network.

Top artists such as Little Mix, Ariana Grande, Nathan Sykes, Louisa Johnson, Years & Years, Craig David, Flo Rida and Ryan Lawrie, the winner of the Vodafone Future Breakers competition, had concert goers reaching for their smartphones like never before as Vodafone customers captured their favourite acts on social media and called their friends.  As a result, during last weekend’s seven-hour concert, the Vodafone network carried:

  • Nearly 70,000 voice calls from the venue;
  • Mobile data traffic peaked during Ariana Grande’s performance at 210GB of 4G data – the equivalent of all 80,000 fans each uploading information 15 times to Instagram during her set alone; and
  • As Craig David took to the stage, the crowd streamed 187GB of 4G data, the equivalent of 46,000 average-length songs.

In total, Vodafone carried nearly 1,500GB of data, the equivalent of 30 million Snapchats sent and received across its 4G network at the event.  Vodafone, the headline sponsor, was able to anticipate the mobile demand and installed additional coverage to ensure customers never missed a chance to share their day on their mobiles.

Capital’s Summertime Ball comes at a time when Vodafone is making its largest ever network investment in London, having spent £200 million in the capital over the last two years which has resulted in 4G coverage being extended to 99% of London with the lowest drop call rate ever.  Vodafone has also recently launched a 30 day network guarantee to give new and upgrading customers the chance to try out Vodafone’s network before committing to a contract. It is the only mobile company to offer such terms.

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About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

 

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587