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Press Release | 16 Jun 2016

VODAFONE CUSTOMERS HAVE A DATA TO REMEMBER AT CAPITAL’S SUMMERTIME BALL

VODAFONE CUSTOMERS HAVE A DATA TO REMEMBER AT CAPITAL’S SUMMERTIME BALL

Ariana Grande’s performance topped the bill at Capital’s Summertime Ball with Vodafone for the amount of social media traffic and voice calls generated by fans on the Vodafone UK network.

Ariana Grande’s performance topped the bill at Capital’s Summertime Ball with Vodafone for the amount of social media traffic and voice calls generated by fans on the Vodafone UK network.

Top artists such as Little Mix, Ariana Grande, Nathan Sykes, Louisa Johnson, Years & Years, Craig David, Flo Rida and Ryan Lawrie, the winner of the Vodafone Future Breakers competition, had concert goers reaching for their smartphones like never before as Vodafone customers captured their favourite acts on social media and called their friends.  As a result, during last weekend’s seven-hour concert, the Vodafone network carried:

  • Nearly 70,000 voice calls from the venue;
  • Mobile data traffic peaked during Ariana Grande’s performance at 210GB of 4G data – the equivalent of all 80,000 fans each uploading information 15 times to Instagram during her set alone; and
  • As Craig David took to the stage, the crowd streamed 187GB of 4G data, the equivalent of 46,000 average-length songs.

In total, Vodafone carried nearly 1,500GB of data, the equivalent of 30 million Snapchats sent and received across its 4G network at the event.  Vodafone, the headline sponsor, was able to anticipate the mobile demand and installed additional coverage to ensure customers never missed a chance to share their day on their mobiles.

Capital’s Summertime Ball comes at a time when Vodafone is making its largest ever network investment in London, having spent £200 million in the capital over the last two years which has resulted in 4G coverage being extended to 99% of London with the lowest drop call rate ever.  Vodafone has also recently launched a 30 day network guarantee to give new and upgrading customers the chance to try out Vodafone’s network before committing to a contract. It is the only mobile company to offer such terms.

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About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of October 2020, we have 5G in 57 locations in the UK and 193 across Germany, Spain, Italy and Ireland.

In September 2020, leading mobile benchmarking company, umlaut, named Vodafone as London’s best network for 5G. Our 4G network coverage currently reaches over 99% of the UK population. And in October 2020, Vodafone was named Network Provider of the Year by readers of leading technology advice website, Trusted Reviews.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587