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Press Release | 14 Apr 2014

VODAFONE CALLS FOR GREATER FOCUS ON HOW MOBILE CAN HELP TACKLE THE DIGITAL DIVIDE

VODAFONE CALLS FOR GREATER FOCUS ON HOW MOBILE CAN HELP TACKLE THE DIGITAL DIVIDE
  • Vodafone UK signs up to Government’s Digital Inclusion Charter and welcomes the recognition by Government that the mobile internet can play an important role in tackling the digital divide
  • Welcomes Government’s Digital Inclusion strategy and looks forward to working closely with the Government to build on opportunities to broaden inclusivity using smartphones
  • Announces launch of Smartphone Guide to help customers get the most out of the latest technology safely and effectively
  • Announces a commitment to offer a range of good value smartphones to ensure access to internet is even more accessible

Vodafone UK has signed up to the Government’s Digital Inclusion Charter which has been launched today by the Government Digital Service. We welcome the recognition by Government that there is more the industry, in partnership with Government, can do to use the demand for smartphones to deliver higher internet adoption amongst the 11 million UK citizens who aren’t yet online.

Vodafone UK welcomes the publication of the Charter, which aims to engage with and motivate those people across the UK who lack the basic digital skills and capabilities required to get online. With the majority of households now having at least one smartphone or tablet, Vodafone believes mobile technology is already making the internet more accessible for millions of people and making a significant impact in tackling exclusion. Vodafone looks forward to working with the Government Digital Service, Go ON UK and other connected organisations to ensure smartphones, tablets and other devices are at the centre of this inclusion revolution.

As part of its commitment to encourage great inclusion Vodafone will this week be ensuring its new Smartphone Guide will be available in its 360 stores nationwide and online. The Guide is specifically targeted at those who are new to or are investigating smartphones and helps them to better understand a range of issues which can alienate novices: key features; tips on security; a list of the most frequently used terms; what a data allowance really means, and some useful apps for everyday life. The company is also committed to provide a range of entry level Vodafone smartphones which will bring the mobile internet to a wide range of customers.

Jeroen Hoencamp, Chief Executive Officer, Vodafone UK, commented: “The digital world can seem quite daunting to those who don’t use it on a regular basis. We are delighted to see the Government is taking this issue seriously and is obviously committed to broadening digital inclusion. We look forward to working with them and other connected organisations to demonstrate the benefits of mobile in tackling this issue in terms of ease, cost and availability.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of October 2020, we have 5G in 57 locations in the UK and 193 across Germany, Spain, Italy and Ireland.

In September 2020, leading mobile benchmarking company, umlaut, named Vodafone as London’s best network for 5G. Our 4G network coverage currently reaches over 99% of the UK population. And in October 2020, Vodafone was named Network Provider of the Year by readers of leading technology advice website, Trusted Reviews.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587