Press Release | 17 Jan 2022

Vodafone announces new partnership with Wimbledon tennis

As Official Connectivity Partner, Vodafone will use its world-leading connectivity and the power of 5G to help bring the sport to more people, working alongside Wimbledon and the Lawn Tennis Association.

  • Vodafone announces exciting new partnership with Wimbledon as Official Connectivity Partner.
  • Vodafone will work alongside Wimbledon and the Lawn Tennis Association (LTA) to develop a new competition for grassroots players.
  • The partnership will see Vodafone join forces with British tennis stars Tim Henman and Laura Robson to inspire the next generation of players.

Vodafone has today announced a multi-year partnership with Wimbledon as Official Connectivity Partner of The Championships and The All England Lawn Tennis & Croquet Club.

Throughout the partnership, Vodafone will use its world-leading connectivity and the power of 5G to help enhance the Wimbledon experience for fans. Vodafone will use the latest in Augmented Reality, Virtual Reality, 360, haptic and IoT technology to inspire fans and bring them closer to the action.

Vodafone is also working with the AELTC and the LTA to develop a new competition for grassroots players, with more details to be announced soon.

Vodafone will work with British tennis stars Tim Henman and Laura Robson to support the partnership. They will draw on their extensive experience playing at the highest level to inspire people to reconnect with the sport and bring tennis to life for current and future fans.

Laura Robson coaches two young tennis stars of the future

Credits: Tom Shaw

Credits: Tom Shaw
Laura Robson, former British Number One and Wimbledon Junior champion, coaches two young tennis hopefuls

Max Taylor, Vodafone Consumer Director, said: “There is a huge buzz around British tennis and Wimbledon is set once again to be a high point of the summer. We want to build on this momentum long-term by helping people get involved in the sport.

“This is a fantastic opportunity for us to use our connectivity to deliver a world-class experience for fans both on and off the court.

“We can’t wait to get involved.”

Laura Robson, former British Number One and Wimbledon Junior champion, said: “British tennis is going from strength to strength right now, and it’s so exciting to see where we could end up. I’m delighted to be teaming up with Vodafone to help encourage as many people as possible to pick up a racket.”

Gus Henderson, Commercial Director of the AELTC, said: “We are thrilled to welcome Vodafone as the Official Connectivity Partner of The Championships. We are looking forward to seeing how Vodafone will create unique experiences to bring our fans even closer to the action at Wimbledon this summer.

“It is also very exciting to have a partner who shares our aim of promoting tennis to an even wider audience.”

The announcement builds on Vodafone’s key role as Lead Partner for the British & Irish Lions for its South Africa 2021 Tour and kicks off an exciting series of partnerships for the years ahead.

– Ends –

About Wimbledon

The Championships, Wimbledon, is the oldest of the four tennis Grand Slams and the only one played on grass. Managed by The All England Lawn Tennis and Croquet Club (AELTC) and staged on the AELTC Grounds, Wimbledon has evolved from its origins as a private members’ croquet club in 1868, to one of the world’s biggest annual sporting events and one of the most well-respected brands in sport.

Visit www.wimbledon.com and follow @wimbledon on all major social media platforms.

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About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of March 2022, we have 5G in 380 locations across Europe – 141 in the UK and 239 across Germany, Spain, Italy and Ireland. Our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 26 UK towns and cities, rising to 35 over the coming months, through partnerships with CityFibre and Openreach. By spring 2022, our target is to make full fibre services available to more than eight million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

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Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

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