Press Release | 21 May 2015



Vodafone UK has announced a major network investment across Southampton, bringing stronger indoor and outdoor coverage and mobile internet services across its 3G and 4G networks. The multi-million pound investment across the city will extend 3G and 4G mobile coverage to more than 98% of Southampton’s population.

As a consequence of recent network improvements, mobile data traffic in Southampton has already rocketed. Customers in Southampton, on average, are using over a terabyte of data every day, which is comparable to watching an episode of “24: Live Another Day” 2000 times or listening to the entire soundtrack from first series around 6000 times*. The majority of data usage spikes in the area appear to be sport related, with the equivalent data usage of 80,000 hours of web browsing* on the day of the recent Southampton Half Marathon.

The upgrade forms part of Vodafone’s approximate £2 billion nationwide network and service investment across 2014 and 2015. This investment is already benefitting customers in the city, a fact endorsed by results from independent technology consultancy LCC, which show that Vodafone has unbeatable indoor and outdoor 4G coverage in the city**. The recent strengthening of our 3G network across the city has also already provided greater coverage, HD technology for voice calls and faster mobile internet services to more consumers and businesses.

A snapshot of Vodafone in Southampton

The company is aiming to upgrade all of its sites across the city which involves replacing old technology with new. This creates better indoor and outdoor coverage for both voice and data, whilst ensuring that concentrated areas of customers have the highest network capacity to cope with increased demand. Overall, producing a much better network experience in busy areas which could benefit special events this summer.

The average data traffic a week in Southampton is equal to browsing the internet for 520,000 hours*- that’s equivalent to surfing the web for nearly sixty years.

The commitment to substantial investment in the area also stretches to Vodafone stores with plans for the Southampton store, located at Above Bar, to be refitted with a brand new look later in the year.



  • *based on one hour of streaming music being around 150MB and 1 hour of streaming non HD video equating to 250MB-1GB as collated by
  • **4G coverage assessed by LCC between January and March 2015 against key competitors with 4G coverage.
  • Vodafone has expanded its ultrafast 4G coverage to 535 larger cities, towns and districts as well as thousands of smaller communities across the UK. For more information on our 4G coverage visit
  • Customers can check Vodafone’s current and planned coverage at
  • Coverage predictions are based on an assumption that Vodafone can obtain planning permission to build sites, access to land or buildings to place equipment and backhaul to connect sites.
  • Vodafone 4G is typically 3.6 times faster than our 3G. Speeds vary and depend on coverage and demand. For more information visit (Ookla 2015)
  • 4G devices are available for review on request.

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:


Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587