main_icn_Close
Loading...
Press Release | 20 Aug 2015

VODAFONE ANNOUNCES MULTI MILLION POUND NETWORK INVESTMENT ACROSS READING

VODAFONE ANNOUNCES MULTI MILLION POUND NETWORK INVESTMENT ACROSS READING

Vodafone UK has announced a major network investment across Reading, bringing stronger indoor and outdoor coverage and mobile internet services across its 3G and 4G networks.

Vodafone UK has announced a major network investment across Reading, bringing stronger indoor and outdoor coverage and mobile internet services across its 3G and 4G networks. The multi-million pound investment across the town will extend 3G and 4G mobile coverage to more than 98% of Reading’s population.

As a consequence of the network improvements already undertaken by Vodafone over the last year, mobile data traffic in Reading has already rocketed. Customers in the town on average are now using nearly two terabytes of data every day, which is equivalent to listening to ‘Enter Sandman’ by Metallica around 475,000 times*.

The upgrade forms part of Vodafone’s approximate £1 billion nationwide network and service investment in 2014 with a similar amount planned for 2015.  This investment is already benefitting customers in Reading, a fact endorsed by results from independent technology consultancy LCC, which show that Vodafone has unbeatable indoor and outdoor 4G coverage in the town**. In light of this, data usage in Reading has nearly doubled since this time last year.

In addition, the recent strengthening of our 3G network across the city has already provided greater coverage, High Definition (HD) Voice technology for voice calls and faster mobile internet services to more consumers and businesses.

A snapshot of Vodafone in Reading:

  • Vodafone will have upgraded 100% of its sites across the town by the end of the investment, which involves implementing a 4G overlay system. This creates better indoor and outdoor coverage for both voice and data, whilst ensuring that concentrated areas of customers have the highest possible network capacity to cope with increased demand.
  • The average data traffic a week in Reading is equal to browsing the internet for around 532,000 hours*- that’s equivalent to surfing the web for around sixty years.
  • In addition, the commitment to investment in the area stretches to Vodafone stores with the Reading store, located in The Oracle, having been newly refurbished just last month.

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

 

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587