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Press Release | 20 Aug 2015

VODAFONE ANNOUNCES MULTI MILLION POUND NETWORK INVESTMENT ACROSS READING

VODAFONE ANNOUNCES MULTI MILLION POUND NETWORK INVESTMENT ACROSS READING

Vodafone UK has announced a major network investment across Reading, bringing stronger indoor and outdoor coverage and mobile internet services across its 3G and 4G networks.

Vodafone UK has announced a major network investment across Reading, bringing stronger indoor and outdoor coverage and mobile internet services across its 3G and 4G networks. The multi-million pound investment across the town will extend 3G and 4G mobile coverage to more than 98% of Reading’s population.

As a consequence of the network improvements already undertaken by Vodafone over the last year, mobile data traffic in Reading has already rocketed. Customers in the town on average are now using nearly two terabytes of data every day, which is equivalent to listening to ‘Enter Sandman’ by Metallica around 475,000 times*.

The upgrade forms part of Vodafone’s approximate £1 billion nationwide network and service investment in 2014 with a similar amount planned for 2015.  This investment is already benefitting customers in Reading, a fact endorsed by results from independent technology consultancy LCC, which show that Vodafone has unbeatable indoor and outdoor 4G coverage in the town**. In light of this, data usage in Reading has nearly doubled since this time last year.

In addition, the recent strengthening of our 3G network across the city has already provided greater coverage, High Definition (HD) Voice technology for voice calls and faster mobile internet services to more consumers and businesses.

A snapshot of Vodafone in Reading:

  • Vodafone will have upgraded 100% of its sites across the town by the end of the investment, which involves implementing a 4G overlay system. This creates better indoor and outdoor coverage for both voice and data, whilst ensuring that concentrated areas of customers have the highest possible network capacity to cope with increased demand.
  • The average data traffic a week in Reading is equal to browsing the internet for around 532,000 hours*- that’s equivalent to surfing the web for around sixty years.
  • In addition, the commitment to investment in the area stretches to Vodafone stores with the Reading store, located in The Oracle, having been newly refurbished just last month.

About Vodafone UK

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of September 2020, we have 5G in 54 locations in the UK and 193 across Germany, Spain, Italy and Ireland.

In September 2020, leading mobile benchmarking company, umlaut, named Vodafone as London’s best network for 5G. Our 4G network coverage currently reaches over 99% of the UK population. And in October 2020, Vodafone was named Network Provider of the Year by readers of leading technology advice website, Trusted Reviews.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587