Vodafone UK has announced a major network investment across Portsmouth, bringing stronger indoor and outdoor coverage and mobile internet services across its 3G and 4G networks. The multi-million pound investment across the town will extend 3G and 4G mobile coverage to more than 98% of Portsmouth’s population.
As a consequence of the network improvements already undertaken by Vodafone over the last year, mobile data traffic in Portsmouth has already rocketed. Customers in the town on average are now using around one and a half terabytes of data every day. That’s equivalent to streaming the film adaptation of Les Misérables, 1,500 times*- the opening scene of which features the famous Portsmouth Historical Dockyard.
The upgrade forms part of Vodafone’s approximate £1 billion nationwide network and service investment this year with a similar amount having been invested in 2014. This investment is already benefiting customers in Portsmouth, a fact endorsed by results from independent technology consultancy LCC, which show that Vodafone has unbeatable indoor and outdoor 4G coverage in the town**. In light of this, 4G data usage in Portsmouth is now increasing month on month.
In addition, the recent strengthening of our 3G network across the city has already provided greater coverage, High Definition (HD) Voice technology for voice calls and faster mobile internet services to more consumers and businesses. A snapshot of Vodafone in Portsmouth:
- Vodafone will have upgraded 100% of its sites across the town by the end of the investment, which involves implementing a 4G overlay system. This creates better indoor and outdoor coverage for both voice and data, whilst ensuring that concentrated areas of customers have the highest possible network capacity to cope with increased demand.
- The average data traffic a week in Portsmouth is equal to browsing the internet for 420,000 hours*- that’s equivalent to surfing the web for nearly fifty years.
- Total data usage in Portsmouth increased 13% on the day of The Great South Run last October.
- In addition, the commitment to investment in the area stretches to Vodafone stores with the Portsmouth store, located in Commercial Road, newly refitted last year.