Press Release | 10 Apr 2015


  • Vodafone installs 4G coverage in time for the big race

Vodafone UK has announced a major network investment across Liverpool, bringing stronger indoor and outdoor

coverage as well as mobile internet services across its 3G and 4G networks.

The improvements include installing mobile technology within the flagpoles at Aintree Racecourse – ensuring the building retains its iconic appearance whilst giving race-goers the ability to have a flutter and remain connected at the big race.

Vodafone has also strengthened its 3G and 4G networks across the city, providing a stronger indoor and outdoor signal, greater coverage, crystal-clear HD calls on voice calls* and faster mobile internet services to more consumers and businesses. The company predicts the investment will extend mobile coverage to more than 98% of the city’s population.

As a consequence of these network improvements, mobile data traffic in Liverpool has rocketed. Customers in Liverpool on average are using more than three terabytes every day, which is the equivalent of listening to a typical song** continually for around nine years.

The upgrade forms part of Vodafone’s £1bn nationwide network and service investment programme in 2014 with a similar amount planned for this year. This investment is already benefitting customers in Liverpool, which show that Vodafone has unbeatable indoor and outdoor 4G coverage in the city***.

A snapshot of Vodafone’s network in Liverpool

  • The company has upgraded approximately 70% of its sites across the city. This involves replacing old equipment with new technology to ensure better indoor and outdoor coverage for both voice and data whilst ensuring areas with higher population density have greater capacity.
  • Vodafone searched Liverpool high and low to find the best buildings to locate its latest equipment. In addition to Aintree Racecourse, this included the Liverpool One Shopping Centre, where it has also installed masts within the flagpoles.
  • The mobile data traffic sent and received every day in Liverpool is equal to downloading an entire film more than 800 times.
  • 50% of all network data usage peaks over the last two years were football related. For example, the network saw a traffic peak at 6pm on 8 March – following a big match at Anfield.



  • *Vodafone to Vodafone calls on compatible handsets – see Excludes calls on 2G and some bespoke 3G coverage systems.
  • **based on the duration of a song being 3 minutes and 30seconds
  • ***4G coverage assessed by LCC in Liverpool and 30 other conurbations between December and February against key competitors with 4G coverage. Signal thresholds determined by Vodafone’s international standards. See Coverage may vary.
  • Vodafone has expanded its ultrafast 4G coverage to 491 larger cities, towns and districts as well as thousands of smaller communities across the UK. For more information on our 4G coverage visit
  • Customers can check Vodafone’s current and planned coverage at network-and-coverage/uk-coverage-map/index.htm
  • Coverage predictions are based on an assumption that Vodafone can obtain planning permission to build sites, access to land or buildings to place equipment and backhaul to connect sites.
  • Speeds vary and depend on coverage and demand. For more information visit
  • 4G devices are available for review on request.

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:


Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587