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Press Release | 31 Dec 2014

THIRTIETH ANNIVERSARY OF FIRST UK MOBILE PHONE CALL

THIRTIETH ANNIVERSARY OF FIRST UK MOBILE PHONE CALL
  • Britain’s first-ever mobile phone call was made on Vodafone’s UK network 30 years ago
  • Michael Harrison, the son of Vodafone’s first Chairman, made the call on 1 January 1985
  • Thirty years later, Vodafone is an industry leader with 438 million customers, mobile operations in 26 countries and fixed broadband operations in 17 countries

Britain’s first-ever mobile phone call was made 30 years ago on the newly-launched Vodafone network. Michael Harrison, the son of former Vodafone Chairman Sir Ernest Harrison, was the first to test the system, calling his father at midnight on 1 January, 1985. Michael Harrison secretly left his family’s New Year’s Eve party at their home in Surrey in the UK to surprise his father, calling him from London’s Parliament Square. Harrison made the historic call from one of the first mobile devices – a Transportable Vodafone VT1, which weighed 11lb (5kg) and had around 30-minutes of talk time. Harrison recalls that the line was crystal clear, although the excited shouting of New Year’s Eve revellers in London created considerable background noise. As Sir Ernest Harrison answered the phone, Michael said: “Hi Dad. It’s Mike. This is the first-ever call made on a UK commercial mobile network”. At the other end of the line, champagne corks popped and photographers captured the moment – the culmination of three years of hard work since the bid was made to win the license in 1982.

Days later, a large crowd gathered at St Katherine’s Dock in London to watch comedian Ernie Wise make the first public mobile phone call. Wise brought the same Transportable device to St Katherine’s Dock in London in a 19th century mail coach, using one of the oldest forms of communications – sending a letter – to highlight the speed and convenience of these new mobile phones. Ernie Wise’s call was received at the original Vodafone headquarters, where a handful of employees were based in an office above an Indian restaurant in Newbury, Berkshire. For the first nine days of 1985, Vodafone was the only company with a mobile network in the UK.

Heavy and cumbersome, the first generation of mobile phones were sold in the UK from 1984 – before the first products were even available and before the network was officially live. Such was the demand for a fully portable, cellular phone that more than 2,000 orders had been taken by the Vodafone sales team before Michael Harrison made his call from Parliament Square. By the end of 1985, over 12,000 devices had been sold. All were far from portable and cost around £2,000 – equivalent to roughly £5,000 when taking the inflation rate in to account.

However, the early mobile phones symbolised a revolution in communications and were instantly desired by the emerging ‘yuppy’ set, whose love for the brick-like devices was documented in films and TV shows, from Wall Street to Only Fools and Horses. Ferrari-driving executives in the first wave of adverts particularly appealed to this market. “You can be in when you’re out” declared full-page ads, created by advertising agency Saatchi & Saatchi to run in every major British newspaper.

Thirty years later, Vodafone’s technology, once favoured by a select few, now plays a central role in the lives of more than 400 million people on every continent. Vodafone has become a global pioneer in bringing the benefits of the mobile and digital revolution to consumers and businesses across the world. An innovator, Vodafone leads the industry in the development of transformational technologies, from offering 4G services in 15 countries to providing services such as machine-to-machine (M2M) technology and M-Pesa, the mobile payment service that provides financial freedom to millions of people.

Vodafone’s evolution is accelerating rapidly: in 2013, Vodafone embarked upon Project Spring – the largest capital investment programme in its history – committing around £19 billion over two years to expand its networks and services across its major markets in Europe, Asia and Africa. Vodafone Group Chief Commercial and Operations Officer Paolo Bertoluzzo said: “At launch, the founders of Vodafone targeted British ‘business executives, sales representatives, journalists, doctors and veterinary surgeons’.

Thirty years later, Vodafone’s customers range from young people in Europe, India and Africa through to the world’s largest multinational businesses. While our business has changed beyond all recognition over the last three decades, our goal and purpose haven’t: to continue to empower our customers, whoever and wherever they are, through connectivity, as mobile, broadband and digital transform society in ways unimaginable in the 1980s”. Vodafone is asking people to share their memories of getting their first mobile phone and making their first mobile call, using the hashtags #myfirstmobile and #30yearsVodafone

About Vodafone UK

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of September 2020, we have 5G in 54 locations in the UK and 193 across Germany, Spain, Italy and Ireland.

In September 2020, leading mobile benchmarking company, umlaut, named Vodafone as London’s best network for 5G. Our 4G network coverage currently reaches over 99% of the UK population. And in October 2020, Vodafone was named Network Provider of the Year by readers of leading technology advice website, Trusted Reviews.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587