New images from Vodafone highlight important role of tech in connecting the players to the fans during the 2021 Tour, the most connected yet.
Vodafone, Lead Partner of the British and Irish Lions Tour to South Africa, has released a series of powerful new images depicting ambassadors Maro Itoje and first-time Lions Hamish Watson and Louis Rees-Zammit. The images see emotive and personal social media messages of support, from Lions fans across the four nations, projected onto each of the star rugby players.
Vodafone and the British and Irish Lions are brands united by a shared commitment to connect people to each other and the things they love. The new imagery is a powerful demonstration of how Vodafone is bringing fans closer to the 2021 Tour and the squad than ever before through its digital-first campaign.
The images have been released ahead of the Vodafone Lions 1888 Cup which takes place on Saturday 26 June at Murrayfield, Edinburgh. The messages of encouragement from fans will help to motivate players as they gear up for the game against Japan and prepare to leave the UK for the Tour – letting them know that the four nations are behind them, despite fans being unable to travel to South Africa this summer.
The imagery shows how the power of connectivity can bring players and fans together, which is more important than ever with no travelling fans.