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Press Release | 26 Dec 2014

SO THIS IS CHRISTMAS… AND WHAT DID WE DO? VODAFONE UK REVEALS CHRISTMAS DAY NETWORK USAGE

SO THIS IS CHRISTMAS… AND WHAT DID WE DO? VODAFONE UK REVEALS CHRISTMAS DAY NETWORK USAGE

In the UK, we are spending an increasing amount of time on our mobile devices – Christmas Day included. Vodafone UK’s Christmas Day data on network usage reveals insights on how mobile devices bring the family together during the day of merrymaking – whether it is calling loved ones, sharing an important moment with a picture message, or catching up on the best Christmas films.

Naughty or nice? On Christmas day, the anticipation of checking our stockings gets us up and checking social media sites on our mobiles by 6am – an early start compared to 6:30am on an average day. Nearly 40 million calls were made on the Vodafone network over the course of the day.

Spreading Christmas cheer Social media usage increased by over 76% compared to Christmas last year across the UK as more customers captured and shared their favourite festive moments with friends and family using their mobile. Text messaging on the Vodafone UK network peaked at 10am as people sent messages to wish their friends and loved ones a Merry Christmas.

It’s the season to log on, check status updates and post messages Data usage over the Vodafone network on Christmas Day surpassed previous highs with over 92% increase on last year, peaking at 6pm. In these screen-smitten times, Vodafone data indicates that we are spending more and more of our Christmas interacting with friends on social media.

Jingle Bell Rock – music a must This year also saw record highs for streaming music with over 140% increase on Vodafone UK customers using Spotify Premium on their mobile. Lunchtime is the most popular time as we listen to our favourite Christmas tunes or carols whilst preparing that all-important Christmas lunch.

Happy Christmas to all, and to all a good-night When did the festivities officially end? According to our mobile phones, the majority of us switched off at 11pm. This compared to a typical day when most people call it quits at 9.40pm.

Note to Editors Vodafone is spending more than £1 billion on its network and services across the country this year, including extending its 4G coverage to 382 cities and towns and thousands of smaller communities across the UK.

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

 

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587