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Press Release | 03 Jun 2021

Pioneering Curve Bike light & GPS tracker launches to help cyclists stay safer on the road

Pioneering Curve Bike light & GPS tracker launches to help cyclists stay safer on the road

The tracker combines leading industrial design with global connectivity for safety on and off the bike.

  • Vodafone launches Curve Bike light & GPS tracker – an all-in-one bike safety solution keeps riders safe, visible and connected.
  • Features an intelligent rear brake light that responds dynamically to speed, as well as GPS tracking, Impact Detection and Help Alerts – letting family and friends know if a rider needs help.
  • Addresses cyclists’ concerns about road safety and bike theft.
  • Now available to purchase online.

Vodafone has today announced the next addition to its consumer smart tech offering with the launch of the Curve Bike light & GPS tracker. The new device is available to purchase for £79 (plus from £3 a month connectivity subscription fee)..

With an ultrabright LED and three light modes that automatically brightens when braking, Curve Bike light & GPS tracker gives cyclists a safer ride no matter what time of day it is. The device combines intelligent lighting with GPS tracking and connection to Vodafone’s global network with a built-in Smart SIM providing assurance that the rider is safer and that the bike is secure.

image of the Vodafone Curve Bike tracker mounted on a cycle in motion
The Vodafone Curve Bike tracker mounted on a cycle in motion.

The new IoT device features a ‘Security Mode’ with ‘Movement Alerts’ that activates a siren (107dB) if the bike starts moving. This will then send location alerts straight to your smartphone and enable the live location to be tracked in the Vodafone Smart App. GPS tracking means the rider can view each ride in the app, logging distance and duration.

‘Impact Detection’ and ‘Help Alerts’ can also notify a rider’s trusted contacts if a fall is detected, sending either a push notification, SMS or an automated call to let them know where the rider is.

The pandemic has sparked a cycling revolution in the UK, with a 20% year-on-year increase in cycling. With more British people cycling than ever before, the launch of Curve Bike light & GPS tracker provides an ideal solution for both new and experienced cyclists looking for greater peace of mind on the road and when storing their bike.

Research by Vodafone revealed that poor visibility and dark conditions on the roads [53%], fear of being hit from behind [44%], poor bike security [26%] and being in an accident unnoticed by others [26%] are among the top concerns troubling riders in the UK[1].

Designed to meet riders’ needs on and off the bike, Curve Bike light & GPS tracker has been co-created with cyclists. With a lightweight design, long-lasting battery, easy-to-set location zones and a security bolt to help prevent theft, the all-in-one bike safety solution combines form, functionality and durability.

image of the Curve Bike tracker working with the Vodafone Smart app
Close up of the Vodafone Smart app working with the Curve Bike tracker.

Curve Bike light & GPS tracker joins the Curve family of tracking devices built on Vodafone’s IoT platform. It follows Neo – the kids smart watch developed in collaboration with Disney which launched earlier this year – and the multi-use Curve smart GPS tracker.

To find out more visit the Vodafone UK website.

Max Taylor, Consumer Director, Vodafone UK comments: “Curve Bike light & GPS tracker is the latest addition to our exciting range of smart tech products. The tracker, which was co-created with cyclists, helps to provide a safer commuting experience and is designed to provide reassurance to both the cyclist and their loved ones – something that people crave to ensure their journey is enjoyable and as worry-free as possible”.

The key features of the Curve Bike light & GPS tracker include:

  • Intelligent brake light: responds to rider speed and shines brighter if they brake suddenly.
  • Ultrabright rear LED: up to 40 lumens when braking and three light modes – blink, pulsate or solid beams.
  • Impact Detection and Help Alerts: notifies riders’ trusted contacts if they have a fall. Sends a push notification, SMS or automated call to let them know where they are.
  • GPS tracker with built-in Vodafone Smart SIM: uses GPS tracking so riders can track each ride in the app or follow their bike in real-time if it moves without them. Unlike Bluetooth-only trackers, it has a built-in Vodafone Smart SIM that connects to the Vodafone network so the bike can be checked from a distance.
  • Security Mode with siren and movement alerts: if bike is moved when Security Mode is armed, a 107dB siren sounds and sends a movement alert to the cyclist’s phone so they can track the live location in the app. Riders can disarm these features remotely in the app.
  • Ride insights: riders can create a profile for their bike and see the history of their rides.
  • Zones: these can be set from the Vodafone Smart App, enabling riders to get alerts when their bike enters or leaves a Zone.
  • Curve Bike light & GPS tracker is sleek, durable and waterproof certified IP67, fitting easily onto the bike’s seatpost. It includes a security bolt to help prevent theft, and if the bike can’t be located when parked, the Vodafone Smart App can be used to make the device play a sound.
  • Easily charged: twist off the light and remove the tracker from the seatpost to charge.
  • The tracker lasts up to 4.5 days on standby and the light up to 7.5 hours when in use.

Curve Bike light and tracker is not connected to the brake on the bike and instead detects deceleration, so may not detect all braking occurrences. Not all impacts and movements may be detected and Zone notifications may not be immediate. Restrictions around addition of trusted contacts may apply. App-controlled features and accuracy of location subject to Vodafone network coverage and GPS signal. Connectivity subscription required and Terms apply. See FAQs for more info. Never operate your phone when cycling and continue to use all additional safety measures you would normally take when operating a bike.

-END-

[1] Research was commissioned by Vodafone and conducted by 3GEM in UK, Italy, Spain and Germany in September 2019, interviewing a combined total of 1,000 daily, weekly and monthly commuter cyclists in each country in September 2019.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of June 2021, we have 5G in 364 locations across Europe – 124 in the UK and 240 across Germany, Spain, Italy and Ireland. Our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587