Press Release | 18 Sep 2019

Vodafone bucks the trend by opening new UK high street stores

Vodafone bucks the trend by opening new UK high street stores

Vodafone extending its franchise operation to include vacant premises

Vodafone will take on at least 24 empty premises by the end of this year and fit them out as new retail stores as part of its franchise programme. This reflects Vodafone’s ongoing investment in its retail presence to help customers get the most from its new services, including 5G and unlimited mobile data plans, by providing in-person support and advice.

With online and traditional shopping habits merging, Vodafone offers the best of both worlds. Customers are increasingly using Vodafone’s digital personal assistant – TOBi – and My Vodafone App to research products and services on their smartphone or PC, and then following up with a visit to a store to make the purchase.

The new stores – the first two of which opened this month in Morecambe, Lancashire, and St Austell, Cornwall – use vacant retail outlets to help breathe life into high streets blighted by closures and empty stores. Vodafone will offer local entrepreneurs the chance to manage the new stores from day one and earn commission under Vodafone’s successful franchise operation.

This is the first time that Vodafone is extending its franchise operation to include empty shops. There is no upfront cost to the franchisee and they are given a store that is stocked with the latest smartphones, wearables and connected devices.

Vodafone’s stores attract more than 20 million visits per year and account for the majority of its sales. 70 per cent of pay monthly mobile sales come from its retail outlets. More than a third of Vodafone’s existing 400 plus stores now form part of its franchise programme, with more than 50 added already this year.

The new stores will enable customers to try out a range of new services launched by Vodafone. This includes Vodafone Together, which combines unlimited data plans and home broadband, as well as hands-free calling via Amazon Alexa and Vodafone OneNumber.

Vodafone UK Chief Executive Officer Nick Jeffery said: “As a business with its roots in the UK, we are keen to do what we can to help local communities, whether that is giving local entrepreneurs the opportunity to be their own boss of a retail store or extending our network to remote areas.”

“New services have helped us become the fastest growing home broadband provider this year and attract thousands of new mobile customers every week. With this momentum, we are looking to extend our high street presence so that we can provide face-to-face advice and support to even more customers.”

Note to Editors

The addresses of the two new stores are:

Vodafone Store, 12 Royalty Mall, Morecambe, Lancashire, LA4 5DH.

Vodafone Store, Unit 1, 19 Fore Street, St Austell, PL25 5EP.

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About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:


Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587