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Press Release | 20 Jul 2021

New Vodafone campaign showcases power of technology to empower SMEs

Vodafone showcases real life stories with real people, showing how technology can help small businesses thrive as the UK gradually emerges from the pandemic.

Vodafone has launched its largest advertising campaign focused on small and medium-size enterprises (SME) in the UK. The campaign is designed to show how SMEs can harness the power of technology to recover and thrive in a new ‘post-pandemic’ world.

This is the first SME campaign under the new brand positioning – Together We Can – which reflects the belief that when working together, humanity and technology can create a better future for all. The campaign will run until 3 August across a series of broadcast and online channels with a view of reaching 93% of UK SMEs.

It’s no easy feat to go from surviving to thriving as SMEs have grappled with ongoing challenges since March 2020. Vodafone has teamed up with creative agency Ogilvy and production company Knucklehead to create three short and compelling short stories that demonstrate ‘Together We Can’.

The campaign looks at three businesses – an antique shop, a start-up and an architecture firm – to shine a light on how businesses, no matter their size, can flourish and prosper with key digital technologies such as website building tools, virtual office capabilities and 5G.

Through the campaign, Vodafone is highlighting real life stories with real people, and how technology, including cloud, connectivity and remote worker packages, can help SMEs thrive as we come out of the pandemic.

SMEs are the lifeblood of the economy. Even with the relentless challenges of the pandemic, the UK witnessed a surge in entrepreneurship in 2020 with record numbers of new start-ups (772,002) being formed. However, many are still finding it difficult to understand how to adapt and to embrace new technologies which feel alien to them.

Andrew Stevens, Head of Small Business UK, Vodafone said: “We are committed to helping businesses of all shapes and sizes. This campaign demonstrates what can happen when you turn your passions into a business. By shining a light on real entrepreneurs that have made this leap, we hope it encourages others to see what’s possible.”

The campaign launches a year on from the launch of Vodafone’s V-Hub website designed to help small businesses develop their digital capabilities as they get back on their feet following the Covid-19 pandemic. Earlier this year Vodafone Business, alongside Enterprise Nation, also unveiled the business.connected campaign which gives free, expert training to 100,000 small businesses to support the UK’s economic recovery – further extending Vodafone’s position as a trusted advisor for SMEs.

To find out how to grow your small or medium-sized business online, visit V-Hub by Vodafone.

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About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of June 2021, we have 5G in 340 locations across Europe – 100 in the UK and 240 across Germany, Spain, Italy and Ireland. Our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587