Press Release | 07 Apr 2016


  • Research by Vodafone UK finds that one in five Brits sort out their broadband access before their water supply when moving in to a new home
  • 67 per cent of new homeowners have admitted to not buying a house because the broadband service was too poor in the area
  • Nearly a quarter of Brits rank loss of broadband as the most frustrating home situation – above their car not starting
  • Vodafone Broadband’s Boost and Beam features allow customers to boost and focus their signal in particular areas of the house, helping solve broadband related issues in the home

 New statistics released today reveal new homeowners in Britain see setting up their broadband service as a bigger priority than their gas or water supply.

The research from Vodafone found one in five Brits (20 per cent) rank broadband as their top priority utility to organise when moving into a new house, with broadband also proving the second highest priority overall, beating water into 3rd place with just 13 per cent of votes (1).

71 per cent of the nation’s home owners admitted they would always consider the broadband service in an area before buying a home, and poor service would put them off going through with it. In fact, nearly a third of Brits (67 percent) revealed they have rejected buying a house due to poor broadband service.

The top five priority utilities for new homeowners are:

  1. Electricity – 53 per cent
  2. Broadband – 20 per cent
  3. Water – 13 per cent
  4. Gas – 8 per cent
  5. Council Tax – 4 per cent
  6. Other – 2 per cent

Almost 1 in 4 people in the UK under 25 (24 per cent) said that ensuring they have fast running, smooth broadband was more important than organising council tax or parking permits. Broadband cutting out proved to be one of the most frustrating home situations for under 25’s in the UK with 24 per cent placing it as the situation which caused them the most stress, above issues such as their car not starting, or their kitchen sink being blocked.

“Today, fast and efficient broadband at home is more of a priority than ever and this is demonstrated by the importance that people put on their internet when they first move in to their new homes,” said Glafkos Persianis, Vodafone UK’s Commercial Director.

“Vodafone’s fast and reliable broadband service and its innovative features help our customers easily solve their everyday issues, such as not being able to reach that awkward room on the other side of the house or having a strong enough connection to stream tracks from their wireless garden speakers.”

Vodafone’s new innovative broadband features ‘Boost and Beam’ ensure a seamless experience for customers. Boost allows users to enhance their connection to one device in the house for a selected amount of time, a useful tool for downloading a favourite TV show or album in a hurry. Beam allows customers to focus a signal to anywhere in the house, even to the tablet at the bottom of the garden or the attic bedroom which previously never got Wi-Fi.


Notes to editors

For more information, please contact the Vodafone press office at

 Research carried out by independent survey company FlyResearch, who polled 2,000 Brits over the age of 18 during March 2016

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:


Vodafone UK Media Relations

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Twitter: @VodafoneUKNews


Vodafone Limited

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