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Press Release | 02 Mar 2018

Vodafone UK and Martin Freeman launch the Ultimate Speed Guarantee with a campaign that’s out of this world

Vodafone UK and Martin Freeman launch the Ultimate Speed Guarantee with a campaign that’s out of this world

Today, Vodafone UK launches the next instalment of its marketing campaign with much-loved British actor, Martin Freeman, and offers eagle-eyed viewers a discount off Google Home products.

Martin Freeman playing online game

Today, Vodafone UK launches the next instalment of its marketing campaign with much-loved British actor, Martin Freeman, and offers eagle-eyed viewers a discount off Google Home products.

The campaign highlights Vodafone’s pledge to deliver home broadband customers a guaranteed minimum speed. The Ultimate Speed Guarantee, which launched this week for home broadband and small business customers, promises guaranteed broadband speeds customers can rely on or money off until it’s fixed.

The TV advertisement begins with a spaceman floating through space, trying to make his way back to a space station before his oxygen depletes. The camera angle then switches to reveal Freeman is playing an online spaced-themed game. Unfortunately, Martin loses connection at the most crucial part of the game, much to the disappointment of his friend who is left abandoned in outer space.

Working with Framestore, the BAFTA and Oscar-winning studio famous for its visual effects work in films such as Gravity, Guardians of the Galaxy and Blade Runner 2049, the advert incorporates computer-generated graphics of the space station and a fully CG astronaut, Martin’s friend in space. British composer, music producer and songwriter Peter Raeburn composed the music and featured 54 musicians as part of the final recording.

Attentive viewers of the TV advert can try to spot a hidden six digit code which will give them  a 20% discount off Google Home products, including Google Home, Google Home Mini and Google Chromecast Ultra, when they visit www.vodafone.co.uk. All customers have to do is complete the purchasing journey and enter the hidden code at the checkout. This offer is valid for a limited time only, from 2 March until 10 June 2018, and can only be used in conjunction with Google Home products purchased online from Vodafone UK.

Glafkos Persianis, Commercial Director at Vodafone UK says: “It’s great to have Martin back on our screens, this time demonstrating how unreliable broadband can really ruin those most important moments, whether it’s a plot-twist reveal at the end of a film or the winning moment of an online game.  That’s why we have launched our Ultimate Speed Guarantee.”

The TVC launches on Friday 2nd March and will feature in primetime shows such as Ant and Dec’s Saturday Night Takeaway, The Voice and Celebrity Bake Off. The rest of the integrated campaign will feature across above the line, out of home, social, radio, press and digital executions.

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About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

 

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587