Press Release | 01 Aug 2017

Martin Freeman returns in latest Vodafone campaign to showcase the network’s outstanding indoor coverage

Martin Freeman returns in latest Vodafone campaign to showcase the network’s outstanding indoor coverage

‘New campaign demonstrates Vodafone’s continued coverage improvements – connecting customers in even the most unassuming locations!’


1st AUGUST, 2017: Today, Vodafone & WPP Team Red (O&M London & MEC) launch the second phase of their integrated campaign starring much loved British actor, Martin Freeman. This latest campaign which includes a short film and 2 social media clips follows on from the playful wedding spot released earlier this year which highlighted how Vodafone was the first to abolish European roaming charges.


A far cry from a wedding in sunny Spain, this time Freeman finds himself in a car park, where Vodafone’s most reliable network ever is called upon to save the day.


The TV spot – named ‘The Chase’, highlights Vodafone’s continued pledge to connect customers throughout the world, brought to life through a comical take on Freeman’s unfortunate encounter with a small-time gangster set-up.


Returning from his weekly grocery shop, Freeman wanders into the carpark to discover he is at the center of a hold-up alongside two suspect looking men. No stranger to throwing humour at a situation, Freeman playfully attempts to interact with the duo, but to no avail. Having watched the situation unfold, a woman nearby loading her car with groceries dials 999. Thanks to Vodafone’s outstanding indoor coverage, the small-time culprits’ heist is short-lived.


Since 2014, Vodafone has invested more than £2 billion into the network and services and is now able to say it provides outstanding indoor coverage and even better outdoor service on its most reliable network ever.  As part of this, Vodafone has reallocated a fundamental resource – spectrum – and deployed new innovations to make more efficient use of the cell sites and continues to improve voice call technology.


The integrated campaign launches this Tuesday at 7:15 PM on ITV during Emmerdale, and will feature ATL, social, radio, press & digital executions. The advert will be available to watch online via Vodafone’s YouTube Channel, here:


Bilge Ciftci, Head of Brand, Vodafone UK:

For our second campaign with Martin Freeman we wanted to demonstrate just how much our customers can absolutely rely on Vodafone, especially when it matters the most. We are so proud to offer our most reliable network ever which we continue improve performance on everyday alongside an iron-clad Network Satisfaction Guarantee.  We are delighted that Martin has yet again been able to bring these benefits to life in a light hearted and humorous manner.


– ENDS –



Agency: Ogilvy & Mather London

Chief Creative Officer: Mick Mahoney

Creative Team: Richard Barret & James Manning

Copywriter: Sarah Duggan

Art director: Andy Lennard

Agency producer: Kim Parrett


Account Team:

Managing Partner: Jon Tapper

Business Director: Shaida Murday

Account Director: Joss Freestone

Account Manager: Tom McManus

Account Executive: Amy Dooley


Planning Team:

Strategy Director: Ed Hayne

Experience Strategy Director: Charlotte Mulley

Planner: Charlotte Walters


Production Company: Rattling Stick

Director: Daniel Kleinman

Producer: Johnnie Frankel

Editor: Julian Tranquille

Assistant editor:

Sound designer: Henning Knoepfel

Soundtrack composers: Pete Raeburn and Luke Fabia

Post production: Framestore

Post production producer: Josh King

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:


Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587