‘New campaign demonstrates Vodafone’s continued coverage improvements – connecting customers in even the most unassuming locations!’
1st AUGUST, 2017: Today, Vodafone & WPP Team Red (O&M London & MEC) launch the second phase of their integrated campaign starring much loved British actor, Martin Freeman. This latest campaign which includes a short film and 2 social media clips follows on from the playful wedding spot released earlier this year which highlighted how Vodafone was the first to abolish European roaming charges.
A far cry from a wedding in sunny Spain, this time Freeman finds himself in a car park, where Vodafone’s most reliable network ever is called upon to save the day.
The TV spot – named ‘The Chase’, highlights Vodafone’s continued pledge to connect customers throughout the world, brought to life through a comical take on Freeman’s unfortunate encounter with a small-time gangster set-up.
Returning from his weekly grocery shop, Freeman wanders into the carpark to discover he is at the center of a hold-up alongside two suspect looking men. No stranger to throwing humour at a situation, Freeman playfully attempts to interact with the duo, but to no avail. Having watched the situation unfold, a woman nearby loading her car with groceries dials 999. Thanks to Vodafone’s outstanding indoor coverage, the small-time culprits’ heist is short-lived.
Since 2014, Vodafone has invested more than £2 billion into the network and services and is now able to say it provides outstanding indoor coverage and even better outdoor service on its most reliable network ever. As part of this, Vodafone has reallocated a fundamental resource – spectrum – and deployed new innovations to make more efficient use of the cell sites and continues to improve voice call technology.
The integrated campaign launches this Tuesday at 7:15 PM on ITV during Emmerdale, and will feature ATL, social, radio, press & digital executions. The advert will be available to watch online via Vodafone’s YouTube Channel, here: https://youtu.be/LAtMdoCRo8E
Bilge Ciftci, Head of Brand, Vodafone UK:
For our second campaign with Martin Freeman we wanted to demonstrate just how much our customers can absolutely rely on Vodafone, especially when it matters the most. We are so proud to offer our most reliable network ever which we continue improve performance on everyday alongside an iron-clad Network Satisfaction Guarantee. We are delighted that Martin has yet again been able to bring these benefits to life in a light hearted and humorous manner.
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OGILVY & MATHER CREDITS LIST:
Agency: Ogilvy & Mather London
Chief Creative Officer: Mick Mahoney
Creative Team: Richard Barret & James Manning
Copywriter: Sarah Duggan
Art director: Andy Lennard
Agency producer: Kim Parrett
Managing Partner: Jon Tapper
Business Director: Shaida Murday
Account Director: Joss Freestone
Account Manager: Tom McManus
Account Executive: Amy Dooley
Strategy Director: Ed Hayne
Experience Strategy Director: Charlotte Mulley
Planner: Charlotte Walters
Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Julian Tranquille
Sound designer: Henning Knoepfel
Soundtrack composers: Pete Raeburn and Luke Fabia
Post production: Framestore
Post production producer: Josh King