Press Release | 17 Dec 2019

Ipswich welcomes Vodafone’s 200th franchise store in time for Christmas

Ipswich welcomes Vodafone’s 200th franchise store in time for Christmas

Vodafone has opened its 200th franchise store in Tavern Street, Ipswich, in time for the festive season.

The new milestone reflects Vodafone’s ongoing investment in providing shoppers with a blend of in-person support through its traditional retail outlets and access to the latest online digital services such as the My Vodafone app.

Established in 2017, Vodafone’s franchise programme offers local entrepreneurs the chance to be their own boss of up to three Vodafone-branded stores. They receive a fully fitted store offering the latest smartphones, connected devices for the home and the UK’s fastest growing home broadband service – all backed by Vodafone’s new Unlimited plans and high-speed mobile and fixed fibre network.

Through this successful programme, Vodafone is helping local entrepreneurs and communities stay connected through improved digital connectivity.

Suffolk-born local businessperson Matthew Arthur took charge of the Ipswich store this week. With more than six years’ of experience working in the region’s telecoms industry, Matthew and his team of eight employees are well qualified to provide customers with advice on the latest technology, gadgets and digital entertainment services.

Handing over the keys to our 200th franchise store in Ipswich

Matthew Arthur commented: “Ipswich is undergoing a major re-development, and we want to be on hand to help local businesses and residents with all their connectivity requirements as the town looks to prosper. We see our store as an important hub for the local community to meet and provide advice face-to-face.”

Vodafone UK Consumer Director Max Taylor said: “We are delighted that Matthew and the team have taken ownership of our two hundredth franchise store. Through this successful programme and the continued rollout of our fast network to more areas, we are helping local entrepreneurs and communities stay connected through improved digital connectivity.”

Carol singers and Santa Claus greeted people at the store’s official opening. Other guests included representatives from Suffolk Youth People’s Health Project, a local charity that provides advice, guidance and practical support to young people. The employees of the Vodafone Ipswich store will help the charity through fund raising events and building local awareness.

Get more information about Vodafone’s partner programme.

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:


Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587