Press Release | 04 Sep 2020

Homeworkers supporting local economies through Covid-19 pandemic, new Vodafone research shows

Homeworkers supporting local economies through Covid-19 pandemic, new Vodafone research shows
  • 25% of homeworkers are contributing to their local economy by visiting coffee shops and cafes each day, according to new Vodafone research.
  • Commuting time has been swapped for work time as homeworkers notch up almost a month in overtime.
  • 40% say they’ve been more productive since the start of working from home in March.
  • Research comes as Vodafone launches new broadband package for small business customers featuring a £125 credit to offset broadband bills for up to six months.

While city centres are taking time to recover, there’s better news elsewhere, new Vodafone research into small business employees suggests. Local economies are benefiting from the rise in homeworking, with 25% of homeworkers spending at least once a day at their local coffee shop or café.

The research, which surveyed 1,003 small business employees, also found that working from home has not hindered Brits’ productivity, with 40% of workers putting in an average of 642 additional hours, equal to 26 extra days, since lockdown began back in March.

60% of employees said they’re working in the time they’d usually be commuting, and 61% said they now don’t mind picking up tasks at any time of the day. Not only are home-based employees working extra hours, 40% say they’ve been more productive than when they were working in the office.

Anne Sheehan, Business Director, Vodafone UK, said: “The Covid-19 pandemic has reshaped the working world, seemingly for the long-term. Workers are now contributing more where they live, and that will be a boost to local businesses during these difficult times.”

To continue to help Britain’s five million small businesses through difficult times, Vodafone has today launched a new broadband package that will give new and renewing customers who sign up for Vodafone’s Unlimited Business Broadband package a £125 credit (excl. VAT) to offset their broadband bill for up to six months.

Once the £125 credit has been used up, the monthly fee will revert back to the standard Unlimited Business Broadband Superfast 1 package price of £19.17 (excl. VAT) a month or £22.50 (excl. VAT) a month for Superfast 2.

In addition, Vodafone is also offering its Secure Mobile Office bundle, which includes access to Microsoft 365 Business Standard, Vodafone Cloud Backup and Lookout Mobile Security for just £11.60 a month (excl. VAT), a saving of 20%.

Business customers should visit to find out more about the new offer.


Notes to Editors

*£125 credit can potentially offset up to six months of broadband bills. The length of time bills will be covered will differ and is dependent on plan chosen and whether the customer is registered to pay VAT or not.

Research methodology

An online survey was conducted by Atomik Research among 1,003 UK adults from SME companies, who are currently working from home. The research fieldwork took place on 7-10 Aug, 2020. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides to MRS code.

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About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

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