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Press Release | 28 Jun 2021

Vodafone and Dixons Carphone agree exclusive multi-year partnership

Vodafone and Dixons Carphone agree exclusive multi-year partnership

The new agreement, built on their many years’ successful trading together, sees Vodafone become the exclusive mobile network partner for Dixons Carphone, the business behind Currys PC World and Carphone Warehouse.

Vodafone and Dixons Carphone have announced the signing of a new deal creating an exclusive, multi-year partnership, with a new commercial framework focused on driving great service, innovation and loyalty.

The new agreement, built on their many years’ successful trading together, sees Vodafone become the exclusive mobile network partner (MNO) for Dixons Carphone, the business behind Currys PC World and Carphone Warehouse.

Under the new contract, Currys PC World and Carphone Warehouse customers will benefit from continued great deals from Vodafone, which has the UK’s best network, as voted by readers of Trusted Reviews, and 5G in more places across Europe than any other operator. Dixons Carphone has 300 stores across the UK, with 15,000 colleagues delivering expert advice on mobile plans and a market-leading range of top branded mobile handsets and accessories.

As the market-leading electronics retailer, Dixons Carphone has made significant overall progress with its mobile transformation.

Max Taylor, Consumer Director, Vodafone, said: “This is a very exciting new agreement for us, that ensures connectivity to our award-winning network is made available to even more people across the UK. This is a completely new and exclusive arrangement, which will drive customer experience improvements and value growth for both parties. The partnership gives us the opportunity to work more closely together than ever before, focusing on creating more innovative mobile solutions for customers.”

Ed Connolly, Chief Commercial Officer, Dixons Carphone, said: “We’re delighted to develop our long-term partnership with Vodafone which will see them become our exclusive MNO partner ahead of our new mobile offer launching later this year.

“Together, we’ll provide an exciting and innovative new mobile offering designed with modern customers’ needs in mind. The new offer will give customers better flexibility, transparency and value and is the final step in the transformation of our mobile business.”

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Notes to editors

  • UK’s Best Network as voted for by readers of Trusted Reviews, October 2020. This award was based on online votes by readers of Trusted Reviews. Readers were provided a list of the major UK networks providers to vote for based on their customer sentiments. The category for ‘Best Network Provider’ received 1,007 votes in total and Vodafone received 603 of those votes (59.88%). For verification: vodafone.co.uk/network
  • 5G in more places across the EU: Vodafone 5G is in a total of 340 places across Europe (100 UK locations and 240 locations across Germany, Spain, Italy and Ireland) vs EE (71 UK locations and no locations across EU), Three (66 UK locations and no locations across EU), O2 (30 UK locations and no locations across EU). As of 5th March 2020, see the Vodafone website for coverage and terms.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of June 2021, we have 5G in 340 locations across Europe – 100 in the UK and 240 across Germany, Spain, Italy and Ireland. Our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587