Press Release | 21 Feb 2022

Vodafone launches new Digital Marketing Boost to help UK’s micro-businesses prosper on and offline

Vodafone launches new Digital Marketing Boost to help UK’s micro-businesses prosper on and offline

Qualifying small business customers will be offered £200 each to spend on social media advertising.

  • Vodafone launches ‘Digital Marketing Boost’, a new proposition for SoHo business customers offering them £200 each to spend on social media advertising to help reach new customers.
  • Customers can also benefit from access to the V-Hub digital business support website, one-to-one business consultations with a V-Hub digital advisor and access to the business.connected programme.
  • Digital Marketing Boost also includes an exclusive 50% discount on a ‘WeWork All Access’ subscription.

United Kingdom: Vodafone has launched ‘Digital Marketing Boost’, a new offer rewarding SoHo* business customers with £200 to spend on social media advertising to help them grow online and reach new customers.

The new offer from Vodafone has been designed to address the many barriers small businesses face when looking to advertise their goods and services online, which includes lack of expertise, experience, and financial resource. Research from The Internet Advertising Bureau UK (IAB UK) found that 32% of small businesses thought online advertising was too expensive, whilst 36% rated their ability to use digital advertising effectively as “not good”.

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To help small businesses continue to develop their digital marketing capabilities and ensure they are able to use the £200 on social media advertising effectively, they’ll also receive a bespoke one-to-one digital consultation with a V-Hub advisor and access to the V-Hub by Vodafone digital business support website. This includes business.connected, a joint initiative offering online training courses, webinars and workshops from Vodafone, Enterprise Nation, Cisco and Samsung covering everything from managing an online business and digital marketing to cybersecurity.

And to help customers offline, Digital Marketing Boost also includes an exclusive 50% discount on a monthly WeWork All Access membership for six months.** This includes access to hot desks, meeting rooms and private offices around the world.

Digital Marketing Boost is open to all new and existing SoHo businesses who take out or upgrade to three or more Vodafone Unlimited mobile plans.***

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Andrew Stevens, Head of UK Small and Medium Business, Vodafone, said: “We’re delighted to launch this new offer which aims to resolve some of the key challenges Britain’s micro-businesses face when marketing their products and services online and also to deal with the changes to their ‘real life’ office requirements.

“By assisting with some of the costs and providing expert resources and guidance, Digital Marketing Boost provides small businesses with everything they’ll need to effectively manage and execute their own successful digital campaigns, which we hope will help stimulate growth and secure their long-term futures.”

Find out more about Digital Marketing Boost**** from Vodafone.

Vodafone’s Unlimited mobile plans provide unlimited, worry-free connectivity including unlimited data, minutes and texts in the UK starting from just £22 a month. Devices include the new Apple iPhone 13 Pro and Pro Max or pre-order the new Samsung Galaxy S22 range.

– Ends –

Notes to Editors

* SoHo (small office/home office) businesses are those small businesses with one to nine employees.

** WeWork All Access promotion Terms and Conditions.

*** Offer available to customers taking out or upgrading three or more Vodafone Unlimited mobile lines.

**** Digital Marketing Boost Terms and Conditions.

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About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of March 2022, we have 5G in 380 locations across Europe – 141 in the UK and 239 across Germany, Spain, Italy and Ireland. Our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 26 UK towns and cities, rising to 35 over the coming months, through partnerships with CityFibre and Openreach. By spring 2022, our target is to make full fibre services available to more than eight million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

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Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

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