main_icn_Close
Loading...
Press Release | 14 Jun 2016

A DECADE OF VODAFONE DEVICES MARKED BY THE LAUNCH OF PREMIUM SMART PLATINUM 7

A DECADE OF VODAFONE DEVICES MARKED BY THE LAUNCH OF PREMIUM SMART PLATINUM 7

Vodafone has launched the Smart platinum 7, its new flagship smartphone to mark a decade of creating mobile devices

  • 85 million sales of Vodafone Devices in 10 years.
  • Smart platinum 7 is first premium 4G+ smartphone: super slim aluminium and glass frame; 2k AMOLED display; 16MP rear camera with zero second shutterlag; up to two days’ battery lifetime.
  • Vodafone also launching first virtual reality headset.

Vodafone has launched the Smart platinum 7, its new flagship smartphone to mark a decade of creating mobile devices. Customers can pick one up for £300 Pay as you go or £28 per month – which includes unlimited minutes, unlimited texts, 1GB of UK data and 500MB of inclusive roaming allowance.

Back in 2006, Vodafone began creating devices to reduce the cost to its customers of owning the latest mobile technology, and therefore to enable more of them to access well built, slim and sleek handsets and its fast and reliable mobile networks.

The first Vodafone Device was launched in October 2006. The Vodafone 710 was a low cost 3G clamshell feature phone.

The Vodafone Devices range now includes 3G and 4G smartphones, tablets, mobile data products and broadband routers. Over 85 million Vodafone devices have been sold to date.

Vodafone has built up a wealth of experience in creating devices over the last decade, working closely with component makers and manufacturers. Its aim has been to deliver great value experiences using the latest smartphone technology, while never compromising on build quality.

The Smart ultra 6, Vodafone’s highest specification smartphone of 2015, was praised by many expert reviewers. The smartphone won a series of awards, including: best value smartphone 2015 – Recombu; best budget smartphone of 2015 – Mobile Choice; best budget smartphone of 2015 – PC Advisor; best budget smartphone of 2015 – Btekt; and best buy award – Expert Reviews.

Vodafone has now leveraged its experience to create its most compelling smartphone, the Smart platinum 7.

The Smart platinum 7 is designed to meet customer requirements for a smartphone that contains the latest mobile technology, delivers top class performance and is tuned to the operator’s fast and reliable 4G+ networks.

Daniel Schubert, Head of Industrial Design for Vodafone, said:

“We’ve designed the Vodafone Smart platinum 7 to be beautifully elegant. It is super slim, below 7 millimetres thick, has sensually curved 2.5D gorilla glass on the front and back to give it extra depth and tone and its aircraft grade aluminium body and diamond cut detailing have a precision finish that evokes the feel of luxury jewellery.”

The Vodafone Smart platinum 7 also contains the latest smartphone technology. Its features include:

  • fingerprint sensor placed on the back of the device (in a convenient holding position) for fast activation and added user security;
  • 5” 2K AMOLED display and front facing landscape stereo speakers that deliver a cinematic experience ideal for watching high definition multimedia including virtual reality;
  • octa-core processor supported by 3GB of RAM delivers significant computing power;
  • 32 Gigabytes (GB) of internal memory (22 GB available to end user), which can be expanded by up to 128 GB with an SD card;
  • Up to two days’ battery life from 3,000 milliampere hour (mAh) battery and Quick Charge 3.0, which will restore half the smartphone’s charge in just 30 minutes;
  • 16 megapixel (MP) HDR rear camera with super zoom, Phase-Detection Auto Focus and zero second shutter lag. Both the rear and 8MP front camera have flash. There is also a dedicated key to take photos and launch the camera with a double press from sleep mode or the lockscreen to ensure users never miss a shot; and
  • The smartphone is 4G+ capable with a responsive antenna tuned to the Vodafone network.

Vodafone will also be selling its first virtual reality (VR) headset as a separate accessory to the Smart platinum 7. The Vodafone Smart VR headset is comfortable and lightweight (260 grams) to deliver a fully immersive VR experience.

Patrick Chomet, Group Director of Terminals at Vodafone, said:

“A growing number of our customers take a closer look at Vodafone Devices when choosing a new smartphone because they deliver outstanding quality and value for money, particularly when combined with our Vodafone Red price plans. I am particularly excited about the Vodafone Smart platinum 7, which makes premium smartphone design and technology more attainable, so many more Vodafone customers will enjoy streaming everything from HD TV to virtual reality over our fast and reliable 4G+ networks.”

The full specifications of the Vodafone Smart platinum 7 are:

Dimensions 154.0 x 75.65 x 6.99 milimetres
Weight 155 grams
Colour Quartz black
Networks GSM/EDGE/3G/HSPA+/LTE (CAT6)
Display Dimension5.5”
ResolutionWQHD (534 pixels per inch)
TechnologyAMOLED
CameraBack16 MP f/2.0 autofocus with dual-tone flash
Front8MP with flash
MemoryRAM (MB)3GB
ROM (GB)32GB
SD CardUp to 128GB
BatterymAH3000 + Quick charge 3.0
OS Android 6.0.1
CPUSupplierQualcomm
Model NameMSM8976 (Snapdragon 652)
N° Cores8
Speed – GigaHertz (GHz)4 x A72 1.8GHz + 4x A53 1.2GHz
Additional features Fingerprint sensor.

Support for Near Field Communications.

GPS and Assisted GPS.

Box content Travel charger; wired stereo headset; USB data cable; and Quick Start Guide.

 

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

 

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587