Press Release | 20 Apr 2022

Vodafone announces return to music with new UK festival sponsorship

As Official Connectivity Partner, Vodafone will use its connectivity capabilities and cutting-edge technology to deliver an incredible, immersive AR experience for festival goers.

  • Vodafone announces a new multi-year music partnership with American Express presents BST Hyde Park.
  • As Official Connectivity Partner, Vodafone will use its connectivity capabilities and cutting-edge technology to deliver an incredible, immersive Augmented Reality (AR) experience for festival goers and music fans.
  • Customers will receive exclusive rewards, including ticket access and money-can’t-buy experiences through Vodafone’s VeryMe Rewards programme.

Vodafone has today announced its return to live music with a multi-year partnership with the iconic British festival, BST Hyde Park, as Official Connectivity Partner.

The deal, brokered by AEG Global Partnerships, will see Vodafone use its extensive connectivity and technology capabilities to deliver an incredible AR experience for music fans to celebrate. Vodafone will keep festival-goers connected through the power of its 5G network and innovative onsite activations.

The festival returns to the capital after a two-year absence, taking place over three weekends in June and July. The festival will feature legendary headliners including Elton John, The Rolling Stones, Pearl Jam and Duran Duran alongside support from today’s rising stars.

Vodafone is offering customers the opportunity to win tickets to BST Hyde Park through its VeryMe Rewards programme. Tickets will be up for grabs throughout May and June and Vodafone customers will be able to enter regular Prize Draws and Instant Wins by using the My Vodafone app and tapping on ‘VeryMe’.

Vodafone announces new partnership with Wimbledon tennis

As Official Connectivity Partner, Vodafone will use its world-leading connectivity and the power of 5G to help bring the sport to more people, working alongside Wimbledon and the Lawn Tennis Association.

Max Taylor, Vodafone Consumer Director, said: “2022 will see us unveil a range of exciting partnerships and we are delighted to kick off our return to music as Official Connectivity Partner of BST Hyde Park. As well as using our connectivity to enhance the festival experience this summer, customers will be able to unlock access to some of the biggest events of the year through our VeryMe Rewards programme.”

Carla Morini, Senior Director, AEG Presents Global Partnerships: “We’re incredibly excited to welcome Vodafone as an official partner of American Express presents BST Hyde Park. The line-up for this summer is so strong and we know that by partnering with Vodafone, we’ll be enhancing both the artist and fan experience. 2022 is certainly set to be a summer to remember.”

This latest partnership follows the announcement of Vodafone’s new partnership with Wimbledon and the AELTC as Official Connectivity Partner.

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About Global Partnerships

AEG Global Partnerships oversees the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets. Creating customised and innovative marketing programs for established and emerging brands it has created some of the most iconic brand partnerships in the entertainment industry, including Crypto.com Arena in L.A., The O2 in London and Coachella Music Festival. Overall the division manages naming rights deals, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com

About American Express presents BST Hyde Park:

Set in London’s beautiful Royal Park, the event kicked off in 2013 with The Rolling Stones reliving their legendary 1969 gig, plus Bon Jovi, Lionel Richie and many more packing out the park for memorable summer nights.

In 2019, the festival experienced more once in a lifetime moments – Celine Dion slaying the festival, Stevie Wonder stunning with a greatest hits set, Barbra Streisand charming fans and critics alike in a rare show, Florence + The Machine bringing a host of female performers to their day as well co headliners The National and finally, Robbie Williams royally entertaining a sold out Hyde Park.

The event has featured many now famous shows from Carole King, Stevie Wonder, Black Sabbath, Take That, Kylie Minogue, The Who, Blur, Kendrick Lamar and so many more.

Every year, each headliner is joined by a full supporting line-up across multiple stages, from major superstars to handpicked developing acts performing for fans from across the UK and the world.

And the midweek programme allows free access to the site with outdoor cinema, street food markets, children’s theatre, fitness classes, summer sports screenings, evening events, live music and much more.

About The Royal Parks:

The Royal Parks is the charity that exists to make sure London’s eight historic royal parks will always be there to enrich the lives of local residents and visitors to London.

This recently created charity does this by:

  • Sensitively and sustainably protecting and conserving the heritage landscapes of the parks
  • Adding value to every visit by providing information and opportunities to find out more about the historic significance of the parks and the wildlife that lives in them today
  • Supporting and encouraging the development of biodiversity in the parks
  • Encouraging visitors to support their physical and mental health by using the parks for relaxation and exercise 

It costs £40m a year to manage the parks. The charity raises around 75 per cent of this money itself, with the remaining 25 per cent coming from the Government.

For further information please visit: www.royalparks.org.uk and follow us on @theroyalparks, Facebook.com/TheRoyalParksLondon and  Instagram.com/TheRoyalParks.

For media enquiries contact: 0300 061 2128 or press@royalparks.org.uk.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of March 2022, we have 5G in 380 locations across Europe – 141 in the UK and 239 across Germany, Spain, Italy and Ireland. Our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 26 UK towns and cities, rising to 35 over the coming months, through partnerships with CityFibre and Openreach. By spring 2022, our target is to make full fibre services available to more than eight million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

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