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Press Release | 29 Feb 2016

BRADFIELD IS THE FIRST YORKSHIRE COMMUNITY TO RECEIVE MOBILE COVERAGE WITH VODAFONE RURAL SURE SIGNAL PROGRAMME #ROSS100

BRADFIELD IS THE FIRST YORKSHIRE COMMUNITY TO RECEIVE MOBILE COVERAGE WITH VODAFONE RURAL SURE SIGNAL PROGRAMME #ROSS100

 

  • In a first for Yorkshire, Vodafone UK lights up rural not-spot with reliable 3G coverage for the first time
  • Bradfield in South Yorkshire is the latest community to be connected in Vodafone’s Rural Open Sure Signal programme
  • ROSS units in Bradfield are already taking an average of 80 mobile calls and supporting 6,000 data sessions a day
  • Part of approximately £2 billion Vodafone is spending on its UK network and services across 2014 and 2015

Vodafone UK has announced that Bradfield, in the Peak District National Park, is the latest community in a rural mobile not-spot location to receive 3G coverage with Vodafone’s Rural Open Sure Signal programme.

Residents of Bradfield have until now suffered from unreliable mobile coverage.  The Vodafone Rural Open Sure Signal (ROSS) programme uses Vodafone’s innovative Sure Signal technology, to bring high quality 3G voice services and much needed access to the internet via mobile devices to communities in some of the UK’s most beautiful or remote areas.

The ROSS programme is a national initiative by Vodafone UK to provide reliable mobile access to up to 100 rural communities in mobile not-spot locations. Launched in July 2014, with support from local MPs, councils and rural action groups, the programme received an overwhelming response, with more than 40 communities now live across the country from the Shetland Islands to Cornwall and from the mountains of Snowdonia to the Norfolk coast.

Mobile connectivity plays a vital role in keeping communities in touch and helps support local economies. However, rural and remote locations often miss out on advantages provided by modern communication tools, due to the complexity of delivering network coverage. This can be because of the geography of the area or difficulties with planning permissions in places of outstanding natural beauty. The ROSS programme uses innovative ‘femtocell’ technology to provide an alternative solution to bring 3G mobile access in locations where it isn’t possible for networks to provide coverage through traditional means.

As part of the ROSS programme, Vodafone teams have now surveyed each of the 100 communities which were added to the programme at the end of last year.  The surveys included physical ground assessments by Vodafone engineers as well as detailed fixed broadband speed checks. The teams have also drawn up plans for viable communities to illustrate where the equipment will be sited. The process saw some of the initial communities having their implementation postponed until their community broadband speeds and availability have improved.

Jorge Fernandes, Vodafone UK Chief Technology Officer, said: “I am delighted that Bradfield has joined our Rural Open Sure Signal programme. Mobile connectivity is an essential service for communities and businesses to thrive in today’s digital world and support local economies. As part of the Rural Open Sure Signal programme, we are committed to investing in our network to provide access even in remote locations where it is otherwise almost impossible to reach. The number of calls and data sessions the Bradfield units are supporting every day, in an area where there was marginal coverage previously, shows the significant benefit the technology is making to members of the community. I am excited to see the transformation for Bradfield and other communities which have been successful for this pioneering programme.”

Nick Clegg, MP for Sheffield and Hallam said: “In the 21st century, so much of our everyday life is now dependent on technology, that’s why I believe it is vital that people and businesses be connected to the digital world. I am delighted that the people of Bradfield will now be able to enjoy fast and reliable 3G mobile coverage thanks to the Vodafone Rural Open Sure Signal programme.”

Teresa Bisatt, Village champion for Bradfield commented: “The arrival of the Vodafone Rural Open Sure Signal programme has been a great benefit to Bradfield. It is important for our residents, businesses and visitors to the village. We are now enjoying the much improved mobile coverage across the community.”

As well as using Rural Open Sure Signal to plug rural “not-spots”, Vodafone is spending around £2 billion on its network and services across the country over 2014 and 2015.  This includes the provision of HD (High Definition) Voice technology on its 3G network and the extension of its 4G coverage to 757 cities and towns and thousands of smaller communities across the UK.

Further communities will be announced over the few months. For more information on the programme, visit www.vodafone.co.uk/rural.

For more information please contact

Vodafone UK Media Relations

01635 693 693

https://newscentre.vodafone.co.uk/

Notes to editors:

  • Launch event photos available on request.

 

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

 

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587