Press Release | 12 Nov 2019

Vodafone UK records best ever quarter for new customers

Vodafone UK records best ever quarter for new customers

Vodafone UK’s commercial and operational momentum continued in the three months ending 30 September 2019 with the launch of its new 5G network and introduction of new unlimited data plans.

Key highlights include:


  • Nearly double the number of mobile contract customers joined in the quarter ending September 2019, compared with the previous quarter.
  • Service revenue growth accelerated, when we exclude the impact of EU regulation.
  • Pay As You Go (PAYG) business back in revenue growth for the first time in 10 years.
  • One million customers have taken up new mobile and broadband services, including Vodafone Unlimited plans.
  • Nearly 40% of new and upgrading customers are choosing Vodafone Unlimited for the first time.


Almost double the number of new contract mobile customers joined our network in the second quarter compared to the first quarter, helping us to attract over 500,000 new customers, of which 371,000 are PAYG, 106,000 are mobile contract and 61,000 are home broadband – our best ever for new subscribers.

The increase in subscribers follows the July launch of Vodafone’s new super-fast 5G network, along with the introduction of Vodafone Unlimited data plans. Vodafone now has more than one million customers using its new mobile and broadband offers, including Vodafone Unlimited data plans and Vodafone Together – which combines unlimited home broadband and unlimited mobile data in one deal.

Vodafone’s PAYG business is also performing well and is back to revenue growth for the first time in 10 years. Much of this success is due to VOXI, the youth brand from Vodafone, which achieved its best ever quarter to date with 92,000 new users.

Vodafone UK CEO Nick Jeffery said: “We are challenging the market with our new customer offerings, building the UK’s best 5G and full-fibre networks and improving customer service both online and on the high-street. We have come out of the blocks quickly in the first six months of this year and have many more great customer products and services planned for the second half of our financial year to continue to reward existing customers and attract new ones.”

Customers have been choosing to upgrade their contracts and remain loyal to Vodafone in part because of our new loyalty rewards programme, Very Me, which has had more than 12 million rewards claimed to date. We also enjoyed a successful new iPhone launch and continue to see strong uptake of our home broadband services, with a customer base of 667,000, an increase of 188,000 compared to this time last year.

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About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:


Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587