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Press Release | 11 Sep 2020

Asda chooses Vodafone as new UK partner for Asda Mobile

Asda chooses Vodafone as new UK partner for Asda Mobile

Retailer Asda has chosen Vodafone as the new network for its Mobile Virtual Network Operator (MVNO), Asda Mobile.

In the five-year exclusive deal, Asda Mobile customers will benefit from Vodafone’s 4G and 5G coverage, unlimited mobile data plans, Wi-Fi calling and other great benefits, such as family discounts.

Vodafone will also provide Asda Mobile with digital tools so customers can access their accounts online, as well as analytics and insights so that Asda Mobile customers can be rewarded with targeted benefits and incentives.

Existing Asda Mobile customers will begin to transition to the Vodafone network from early 2021, with new customers automatically joining the Vodafone network when they sign up then, too.

Vishal Dixit, Strategy & Wholesale Director, Vodafone UK, said: “We are delighted that Asda has chosen Vodafone as its partner. Asda will be giving its mobile customers access to a larger choice of services, the UK’s best mobile data network, as well as easier ways to manage their accounts. We also give our partners access to our leading technologies and tools to ensure their customers get a fantastic mobile experience.”

Rob McWilliam, Chief Financial Officer, Asda, said: “We are really excited to be bringing a range of new features and benefits to our customers and are confident they will find Asda Mobile offers even better value.

“Our partnership with Vodafone will also provide some of the very latest innovations, at a time when connected devices are playing an increasingly central role in all our lives. We look forward to working with Vodafone to provide great service for our customers.”

– Ends –

Further information:

Vodafone UK Media Relations

Telephone:  01635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.

Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. www.asda.com and www.george.com deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.

Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.

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About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of October 2020, we have 5G in 57 locations in the UK and 193 across Germany, Spain, Italy and Ireland.

In September 2020, leading mobile benchmarking company, umlaut, named Vodafone as London’s best network for 5G. Our 4G network coverage currently reaches over 99% of the UK population. And in October 2020, Vodafone was named Network Provider of the Year by readers of leading technology advice website, Trusted Reviews.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587