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Press Release | 08 Jul 2021

Goodwood Festival of Speed 2021: Vodafone launches ‘Take the Wheel’

Goodwood Festival of Speed 2021: Vodafone launches ‘Take the Wheel’

‘Take the Wheel’ is the world’s first multiplayer motor racing game on Web AR created in partnership with the TAG Heuer Porsche Formula E Team.

  • Vodafone launches ‘Take the Wheel’ – the world’s first multiplayer motor racing game on Web AR – at Goodwood Festival of Speed 2021.
  • Created in partnership with the TAG Heuer Porsche Formula E Team, ‘Take the Wheel’ puts you in the driving seat of the Porsche 99x Electric vehicle using innovative, connected technology.
  • Vodafone is an official event partner of Goodwood Festival of Speed and this year is bringing technology and innovation to the fore at the Vodafone SPEED Hub.
  • Those visiting the Vodafone SPEED Hub will have the opportunity to take selfies with their favourite Tag Heuer Porsche Formula E driver at a bespoke photobooth, or with the Porsche Formula E 99x Electric vehicle.
  • Play the game now.

Vodafone has launched ‘Take the Wheel’ – the world’s first multiplayer motor racing game on Web AR – at Goodwood Festival of Speed 2021 today.

Created in partnership with the TAG Heuer Porsche Formula E Team, ‘Take the Wheel’ puts you in the driver’s seat of the Porsche 99x Electric vehicle through innovative, connected technology. Visitors to the Vodafone SPEED Hub at this year’s Goodwood Festival of Speed can race against a friend or family member or be set up with an opponent to experience the future of sustainable motorsport. They could also win a prize by sharing their score on social media using #TogetherWeCan.

Porsche's Formula E car

Those not attending Goodwood Festival of Speed 2021 can enjoy these exclusive experiences at home too. By simply scanning a QR code on the website you can fire up ‘Take the Wheel’ and speed round the virtual track, bringing the magic of Vodafone and Porsche into your living room.

As an official event partner of Goodwood Festival of Speed 2021, Vodafone is bringing technology and innovation to the fore at the Vodafone SPEED Hub. Visitors will also have the opportunity to try out the ‘Pose with the Drivers’ selfie booth to have a photo taken with their favourite Tag Heuer Porsche Formula E driver or take their own pics of our Porsche Formula E 99x Electric vehicle. They can also refuel their mobile phone with Vodafone’s on-site charging.

Bringing the best of technology and human spirit together, Vodafone is proud to be at the forefront of a new sustainable era of motorsport and showcasing the best of it at this year’s Goodwood Festival of Speed. Together, Vodafone and Porsche are creating the future of e-mobility and vehicle technology that looks after our planet.

Vodafone recently announced that every area of its business in the UK – including its network, data centres, retail stores and offices – is now 100% powered by electricity from renewable sources, such as wind, solar and hydro. This is a key milestone in achieving its recently announced ambition to reach net zero carbon emissions across its UK operations by 2027.

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Notes to editors

100% of the grid electricity that Vodafone UK now uses is certified to be from renewable sources including wind, solar or hydro.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of June 2021, we have 5G in 364 locations across Europe – 124 in the UK and 240 across Germany, Spain, Italy and Ireland. Our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 24 UK towns and cities, rising to 34 over the coming months, through partnerships with CityFibre and Openreach. By spring 2022, our target is to make full fibre services available to more than eight million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587