Press Release | 14 Oct 2019

Vodafone and AO extend online retail partnership to bring more choice for UK consumers

Vodafone and AO extend online retail partnership to bring more choice for UK consumers

Vodafone today signed a new strategic partnership with AO – the leading online electricals retailer – to include new services such as Vodafone Unlimited, its recently launched range of unlimited mobile data plans for both 4G and 5G, as well as VOXI, Vodafone’s youth brand that offers endless data on social media.

Online is the fastest growing channel for customers buying mobile and in strengthening its partnership with AO, Vodafone can offer even more consumers greater choice and low prices.

These new, always-connected services from Vodafone are designed to help people make the most of their time online by giving them fast internet access without the worry of running out of data. The new agreement broadens and deepens the range of Vodafone products available to AO customers, including Vodafone’s home broadband service – the fastest growing service of its kind in the UK – and its relaunched home fibre packages. There is also a commitment from both parties to explore further opportunities including Internet of Things (IoT).

The partnership complements Vodafone’s own expanding online and high street presence, and builds on its improving commercial momentum in the UK as a leading tech communications provider.

Vodafone UK’s Chief Executive Officer Nick Jeffery said: “We’ve partnered with AO to give consumers more choice and better value, whether through our unlimited data plans and entertainment packages for households with multiple devices, or VOXI, our youth brand that offers endless data on social media.”

John Roberts, AO Founder and Chief Executive, added: “AO is determined to bring value, choice and service to customers in the UK mobile phone market and this is another big step on that journey. As an online retailer, we can offer lower prices for customers. This extended partnership with Vodafone will also provide them with access to some of the very latest network innovations, especially 5G, at a time when connected devices are playing an increasingly central role in people’s lives.

This partnership reflects the way that customers are shopping for mobile today which is great news for customers and a huge vote of confidence in AO’s recent move into the mobile phone market.”

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About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:


Vodafone UK Media Relations

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Vodafone Limited

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