Press Release | 31 Jul 2015



Vodafone UK announces that its PAYG customers will be able to TopUp at any time of the day while out and about, and in a matter of seconds, thanks to Powa Technologies’ mobile commerce platform, PowaTag.

  • Innovative PowaTag platform allows customers to TopUp in a matter of seconds using a mobile or tablet
  • Vodafone UK customers no longer confined to store opening times and can TopUp from catalogues and retail posters regardless of the time or day of the week
  • The TopUp solution can be found across selected Vodafone UK stores and other national retailers such as Argos, Tesco, Co-Op and Sainsbury’s

Vodafone UK today announces that its PAYG customers will be able to TopUp at any time of the day while out and about, and in a matter of seconds, thanks to Powa Technologies’ mobile commerce platform, PowaTag.  The solution turns magazine adverts, catalogues, posters and even product packaging into immediate points of sale, allowing customers to TopUp directly simply by scanning a specialised tag.

All customers will have to do is download the app, scan the PowaTag, choose their TopUp value and they’re good to go – topping up really just got that easy.  The app allows for a quick and seamless process, as users only have to enter their personal information and card details once and can also receive automatic email receipts.

Vodafone customers will be able to use the PowaTag solution to TopUp in a variety of locations and destinations across the UK, including Vodafone’s more than 500 retail stores  as well as Argos, Brighthouse, Co-Op, Sainsbury’s, Tesco, JD Williams and Wilkinsons stores. Thousands of international students coming to the UK in September have also received a Vodafone SIM pack from UCAS this month with a PowaTag printed on the back, which allows them to TopUp as soon as they arrive.

Cindy Rose, Consumer Director at Vodafone UK, comments:  “Our customers have told us they wanted a tool that allowed them to Top Up swiftly at their leisure at a time which is convenient and which suits their schedule.  Our Pay As You Go plans offer great value and which are affordable and flexible: with this TopUp addition we are making Vodafone the network our customers can depend on.  ”

Dan Wagner, CEO and Founder of Powa Technologies, comments: “PowaTag allows people to top up their phones virtually anywhere at any time and with 46million people expected to use smartphones by 2018 in the UK[1], so this is perfect timing for us to team up with Vodafone.  Mobile users can top up quickly, efficiently, and effortlessly using our platform.

“We created PowaTag to give people a universal solution to complete everyday transactions quickly and efficiently – it allows them to do anything from topping up their mobile phone, purchasing a handbag, or donating to charity, while turning almost any medium into virtual shop fronts.”

PowaTag is a free mobile app available from the iTunes and Google Play stores.

[1] eMarketer, 11.12.14 –


About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

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