Press Release | 14 May 2018

Maximising the benefits of Fourth Industrial Revolution technologies in UK homes

Maximising the benefits of Fourth Industrial Revolution technologies in UK homes

Policymakers can help to maximise the benefits of Fourth Industrial Revolution technologies transforming care, transport and our home lives - a new report by the Social Market Foundation, commissioned by Vodafone UK, explains how.


By Glafkos Persianis, UK Commercial Director, Vodafone UK

I am delighted to support the Social Market Foundation’s vital research into the Fourth Industrial Revolution (4IR) in the home. 4IR marks the moment at which digital innovation and ultra-fast connectivity make the leap from “nice-to-have” to “couldn’t-live-without”. We are starting to see the power of new technologies to transform our lives, making the things we rely on every day cheaper, greener, and more productive.

Vodafone has a proud history of technological innovation, having grown from a start-up in Berkshire to one of the world’s largest telecommunications companies, serving over 400 million customers around the globe. From making the UK’s first mobile call in 1985, to being the first UK operator to abolish roaming charges across 50 European destinations, we pride ourselves on being at the forefront of the developments that change the lives of our customers for the better.

4IR in the Home: A new wave of innovation

This report, “4IR in the Home: Maximising the Benefits”, looks into the ways in which new technologies will change our day-to-day lives, including care, transport, and home life. The technologies coming to market today are ushering in a care revolution, improving the quality of life for vulnerable and elderly people across the UK. These innovations will lead to safer, quieter, cleaner roads. Families will be able to spend more time together, and have more money to spend while doing so.

Already, we are beginning to see the benefits. Our award-winning Internet of Things range for consumers, V by Vodafone, provides technologies that help people to drive safer and keep track of the things they care about, such as a pet or a bag. As this report shows, we are at the beginning of a new wave of innovation. With a few simple, practical changes, policymakers can foster the conditions to allow the Fourth Industrial Revolution to take off across the UK, to the benefit of everyone. This report offers a valuable starting point as we look ahead to an exciting future.

Read “4IR in the Home: Maximising the Benefits” by clicking on the Download Report button.

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:


Vodafone UK Media Relations

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Twitter: @VodafoneUKNews


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