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Press Release | 06 Mar 2017

150,000 calves born safely with Moocall sensor linked to Vodafone’s IoT Network

150,000 calves born safely with Moocall sensor linked to Vodafone’s IoT Network

The UK mortality rate of calves and cows during birth could be reduced by as much as 80% predicts Moocall, the developer of a unique calving sensor linked to Vodafone’s Internet of Things network.

Mortality rate of calves and cows could be reduced by up to 80%

The UK mortality rate of calves and cows during birth could be reduced by as much as 80% predicts Moocall, the developer of a unique calving sensor linked to Vodafone’s Internet of Things (IoT) network. The predication comes at peak calving season, which started this month.

In the UK, more than 110,000 calves and around 50,000 cows die every year due to birth complications. The number of deaths and complications could be dramatically reduced by mobile technology which informs farmers how long a cow has been calving, so that they can intervene or call a vet if needed.

Around 150,000 calves in the UK and Ireland have been born safely using Moocall’s non-invasive, tail-mounted sensor to send vital alerts to farmers over Vodafone’s network, it was revealed  today.  The system also enables farmers to increase productivity of their herds and save money, with the average replacement value of a cow between £1,000 and £2,000 while pedigree breeds can command fees of up to £5,000 per cow.

The palm-sized sensor accurately predicts the onset of calving by measuring specific movements of a cow’s tail triggered by labour contractions. The device sends an audible alert, via Vodafone’s IoT network, directly to a farmer’s mobile phone when contractions reach a certain level of intensity, usually an hour before calving. An App also allows farmers to manage and monitor multiple sensors.

John Larkin, technology and marketing manager, Moocall, explained: “With help from Vodafone’s extensive network, Moocall is proven to help farmers ensure the safe delivery of a calf while maintaining the wellbeing of the cow. It also allows farmers to get some much needed rest, safe in the knowledge they will receive an alert at crucial calving moments rather than having to be on permanent watch.”

Vodafone Group Director Internet of Things Ivo Rook added: “Our global IoT platform allows Moocall to remotely manage and monitor every one of its sensors used by farmers, whether they are in the UK or in Australia. Together with Moocall, we are pleased to prove how the internet of things can help save the lives of calves”

About Moocall
Moocall, based in Ireland, launched the Moocall calving sensor commercially in January 2015 and since then it has sold more than 20,000 devices in 30 different countries worldwide.

 

About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

 

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Twitter: @VodafoneUKNews

Website: https://newscentre.vodafone.co.uk

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587