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Vodafone ambassador Emma Bunton reveals how her family has set digital boundaries during the pandemic

Vodafone ambassador Emma Bunton reveals how her family has set digital boundaries during the pandemic

Emma Bunton talks candidly with Clemmie Telford on the Honestly podcast, as we launch the ninth edition of Vodafone’s Digital Parenting Magazine, a free resource to help families navigate the digital world.

  • Emma Bunton talks candidly with Clemmie Telford on the Honestly podcast, available now.
  • The podcast includes advice for parents from digital experts Charlotte and Emma Robertson on topics such as online privacy, content awareness and setting sensible boundaries.
  • Episode goes live as almost 60% of teachers say they are worried about the safety of pupils who are using the internet significantly more during the pandemic.
  • Today also sees the launch of the ninth edition of Vodafone’s Digital Parenting magazine, a free resource to help families navigate the digital world.

Vodafone’s Digital Parenting Ambassador and solo artist, radio presenter and Spice Girl, Emma Bunton, today appears on the Honestly podcast with Clemmie Telford.

She reveals that setting online boundaries, tech-free weekdays and open conversations about TikTok have helped her family navigate the digital world during the pandemic.

Today also sees the launch of the ninth edition of Vodafone’s Digital Parenting magazine – a free resource to help families have positive conversations about a wide range of technology topics.

The Honestly podcast – with Clemmie Telford and featuring Emma Bunton – is available now.

Clemmie Telford Podcast with Emma Bunton flyer

In the special podcast, recorded remotely, Emma gives an insight into how she balances her family’s digital habits. She explains how they regularly sit down together as a family to discuss what they are doing online, the content they watch, and how she sets clear boundaries, such as no phones at the dinner table or video games Monday to Thursday, and how she keeps the social media accounts of her two children Beau (13) and Tate (8) private.

She also discusses how she and husband, Jade Jones, are mindful of their own technology use and the importance of monitoring the content they share, so as to be good digital role models.

The episode also includes advice for parents from digital experts Charlotte and Emma Robertson on topics such as online privacy, content awareness and setting sensible boundaries. Charlotte and Emma also provide top tips for finding the right screen time balance during lockdown and offer advice on ‘sharenting’ – the overuse of social media by parents, including sharing content of their children.

Digital Parenting Magazine Banner

With the pandemic – and the new lockdown – presenting parents and children with fresh challenges, Vodafone’s latest Digital Parenting magazine provides useful information and guidance on hot topics including managing screen time, online resources to help boost mental health, and the importance of gaining digital skills for the future.

A new ‘Future Jobs Finder’ resource is also available. Designed for young adults, it includes a series of psychometric tests that aim to match a person’s skills and interests to relevant training or digital job opportunities for the future.

Helen Lamprell, General Counsel and External Affairs Director, Vodafone UK said: “At Vodafone, it is our ambition to help every family in the UK live a happy and safe digital life. Our Digital Parenting initiative has been supporting families for almost a decade and I believe the latest edition of the magazine, plus our online resources, will give families a helping hand at this most challenging of times.

“We can all learn more about our family’s relationship with technology, so I encourage every school to order a copy of the magazine now and parents to check out the online resources available.”

-Ends-

Notes to editors

Vodafone’s free Digital Parenting magazine, which launches every January, is hugely popular, with over 300,000 copies ordered by schools within the first two months of 2020. Since 2012, 8.4 million copies have been distributed to schools, local authorities, GP surgeries and to individuals on request. The ninth edition of the Digital Parenting magazine is available now.

Families can also complete Vodafone’s Digital Family Pledge, a fun mobile tool that helps families create technology ground rules together; more than 6,000 have already created their own pledge.

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About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were also the first to start carrying live 5G traffic from a site in Salford, Greater Manchester. As of October 2020, we have 5G in 57 locations in the UK and 193 across Germany, Spain, Italy and Ireland.

In September 2020, leading mobile benchmarking company, umlaut, named Vodafone as London’s best network for 5G. Our 4G network coverage currently reaches over 99% of the UK population. And in October 2020, Vodafone was named Network Provider of the Year by readers of leading technology advice website, Trusted Reviews.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

For more information about Vodafone UK please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

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Email: ukmediarelations@vodafone.com

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Website: https://newscentre.vodafone.co.uk

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